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What Happens When You Stop Measuring in Silos

This year’s MAD//Fest (1–3 July) came with a mandate: Be Less Boring. And the industry delivered—with bold, brave conversations, and the cultural candour you only get when marketers are off mute.
99% - ights/Blog/What-Happens-When-You-Stop-Measuring-in-Silos

Comscore Partners with HyphaMetrics

Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-year partnership with HyphaMetrics, a Data-as-a-Service (DaaS) company transforming the media industry’s understanding of what the world is...
99% - ights/Press-Releases/2025/7/Comscore-Partners-with-HyphaMetrics

Going hyperlocal: How one advertiser used CTV to extend reach and drive sales

Hawthorne Advertising, a leading creative, media, and analytics agency, knows the impact hyperlocal ads can have on their clients’ campaigns. Using measurement solutions from Comscore and The Trade Desk, the agency helped their home-service brand client...
99% - fts/Going-hyperlocal-How-one-advertiser-used-CTV-to-extend-reach-and-drive-sales

Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences​

A public health-focused organization partnered with OMtd (OpAD Media's Programmatic Operating System) to test Proximic’s ID-Free Predictive Audiences in a brand awareness campaign, comparing performance against two cookie-based solutions, using Comscore...
99% - fts/Achieving-Greater-Targeting-Accuracy-with-ID-Free-Predictive-Audiences

Comscore Achieves Full JIC Certification for National TV Measurement

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that the U.S. Joint Industry Committee (JIC) has expanded Comscore’s certification for its national TV measurement solution...
99% - ights/Press-Releases/2025/7/Comscore-Achieves-Full-JIC-Certification-for-National-TV-Measurement

The State of Social Media Brasil

Em um cenário com diversas plataformas e formatos de conteúdo, compreender a evolução do consumo é essencial para decisões mais estratégicas.
99% - ights/Presentations-and-Whitepapers/2025/The-State-of-Social-Media-Brasil

FlexPoint boosts CTV incremental reach by 23% for congressional candidate

FlexPoint used Proximic linear TV exposure segments by Comscore to reduce overlap between linear and digital ads.
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2025 Holiday Audience Guide

Sleigh Your Campaigns with Our 2025 Holiday Segment Guide
99% - ights/Presentations-and-Whitepapers/2025/2025-Holiday-Audience-Guide

The State of Social Media

En un ecosistema cada vez más cross-platform y cross-content, entender cómo evolucionan las plataformas, los formatos y las audiencias es clave para tomar mejores decisiones.
99% - ights/Presentations-and-Whitepapers/2025/The-State-of-Social-Media-LATAM

Dati Comscore: il mondo celebra il mese del Pride 2025 sui social media

Pride is more than a celebration. It empowers visibility and dignity, strengthens community and celebrates LGBTQ+ contribution to culture. Our latest Fast Facts spotlights the voices, brands and content that marched ahead on social media.
99% - ights/Infographics/Fast-Facts-The-World-Celebrates-Pride-Month-2025-on-Social-Media