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comScore publica el informe 2018 de los comportamientos digitales que impactan la industria de viajes en Europa
comScore today announced it has published its 2018 “EU Travel Report,” which uses multi-platform data from five European countries (France, Germany, Italy, Spain and the UK) to highlight online trends impacting the travel sector, outlining key differences...
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ights/Press-Releases/2018/5/comScore-Releases-2018-Snapshot-of-Online-Behaviour-Impacting-the-Travel-Sector
comScore Reports November 2015 US Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for November 2015. Apple ranked as the top smartphone...
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ights/Rankings/comScore-Reports-November-2015-US-Smartphone-Subscriber-Market-Share
In Target Viewability and Invalid Traffic Campaign benchmarks across the globe
In many markets throughout the world, the spotlight has increased on campaign validation as the industry, and particularly advertisers, are placing growing importance on knowing that their ads are delivered in-view, free from fraud, in a brand-safe environment...
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ights/Blog/In-Target-Viewability-and-Invalid-Traffic-Campaign-benchmarks-across-the-globe
comScore IPO Registration
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ights/Press-Releases/2007/04/comScore-IPO-Registration
Search Marketing for Consumer Packaged Goods Companies
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ights/Press-Releases/2007/10/Search-Marketing-for-Consumer-Packaged-Goods-Companies
In Push for Digital Dollars, Look Beyond CPG's Big TV Budgets
By any measure, sales of consumer package goods represent an enormous industry - convenience and club stores, supermarkets, supercenters and drug stores, macaroni, mouthwash, mustard and other daily necessities generate more than $1 trillion in annual...
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ights/Blog/In-Push-for-Digital-Dollars-Look-Beyond-CPG-s-Big-TV-Budgets
What's Driving the Decline in Search Ad Coverage?
During my keynote at the Search Insider Summit in Captiva last week, I presented some data on trends in search activity that I thought might be of interest to readers of this blog.
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ights/Blog/What-s-Driving-the-Decline-in-Search-Ad-Coverage
State of the U.S. Online Retail Economy in Q1 2014
E-commerce, up 12 percent year-over-year on desktop in Q1, continues to grow at a faster rate than the overall retail sector, while mobile commerce is providing an increasingly meaningful contribution to total digital commerce. In this webinar, comScore...
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ights/Presentations-and-Whitepapers/2014/State-of-the-US-Online-Retail-Economy-in-Q1-2014
El auge global de la Television Conectada CTV
The market for Connected TV (CTV) is expanding globally. While the U.S. leads with 238 million monthly viewers, non-U.S. markets are booming with an average annual growth rate of 16% as of May 2023.
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ights/Blog/Global-rise-of-CTV
comScore and News UK Wins IAB Europe Research Award
comScore, Inc. (NASDAQ: SCOR) announced that they have been selected as the winner of the 2016 IAB Europe Research Award for Research and Data Innovation on their recent study with News UK and Keller Fay.
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ights/Press-Releases/2016/5/comScore-and-News-UK-Wins-IAB-Europe-Research-Award
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