- May 20, 2014

State of the U.S. Online Retail Economy in Q1 2014

E-commerce, up 12 percent year-over-year on desktop in Q1, continues to grow at a faster rate than the overall retail sector, while mobile commerce is providing an increasingly meaningful contribution to total digital commerce. In this presentation, Comscore Chairman Emeritus & Co-Founder Gian Fulgoni and Comscore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the year’s online retail trends and what they mean for retailers going forward.

Some highlights in the presentation include:

  • Total digital commerce continues to gain share from brick-and-mortar, as it grew 13 percent year-over-year.
  • Mobile commerce is driving 12 percent of total e-commerce dollars today, growing at double the rate of desktop.
  • Consumer sentiment improved, but price sensitivity remains a major driver of e-commerce behavior.
  • Free shipping continues to gain in importance, hitting an all-time non-Q4 high in Q1 at 58 percent.
  • Mobile and social commerce are becoming more significant factors in shopping and buying behavior.

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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