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comScores Value of a Digital Ad Report Available for Download
comScore, Inc. (NASDAQ: SCOR) today announced the publication of its latest report, The Value of a Digital Ad: How Validated Reach & Frequency Metrics Can Drive Campaign ROI. Available to the public as a complimentary download, the report discusses the...
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ights/Press-Releases/2016/3/comScores-Value-of-a-Digital-Ad-Report-Available-for-Download
comScore Announces Launch of MMX Multi-Platform in Turkey
comScore, Inc. (NASDAQ: SCOR) today announced the launch of MMX® Multi-Platform in Turkey. Building on MMX®, Mobile Metrix® and Video Metrix® from the comScore Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audiences across...
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ights/Press-Releases/2016/3/comScore-Announces-Launch-of-MMX-Multi-Platform-in-Turkey
As Power Shifts to Consumers, Get Ready for a Renaissance in Advertising
In today's digital world, it is clear now more than ever before that pricing power is rapidly shifting to the consumer. The digital medium has brought transparency to prices and made it easy for anyone with a computer or mobile device to quickly find...
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ights/Blog/As-Power-Shifts-to-Consumers-Get-Ready-for-a-Renaissance-in-Advertising
Debunking Five Myths about Holiday E-commerce
With the online holiday shopping and buying season in full swing, I thought it might be helpful to debunk five myths about e-commerce that still seem to be making the rounds in the media. Many of these myths have tended to originate as a result of the...
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ights/Blog/Debunking-Five-Myths-about-Holiday-E-commerce
The Smart Speaker Frenzy and Why Its Happening
If you’ve been technology shopping this past 2019 holiday season, or you tuned into the January 2020 Consumer Electronics Show (CES), you’ll no doubt have noticed smart speakers everywhere. Why are device manufacturers in a frenzy over smart speakers,...
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ights/Blog/The-Smart-Speaker-Frenzy-and-Why-Its-Happening
Dailyhunt and comScore to Build Framework for Publisher Traffic Credit Attribution
Dailyhunt, a leading Indian language digital content app, today announced that it has leveraged comScore Mobile Metrix® to build a framework for publisher traffic credit attribution. This represents a turning point in mobile traffic credit attribution,...
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ights/Press-Releases/2016/9/Dailyhunt-and-comScore-to-Build-Framework-for-Publisher-Traffic-Credit-Attribution
10 Things You Might Not Have Known about Digital Traffic Worldwide
To meet the demand for more measurement combining all sources of digital traffic, comScore recently announced the release of Device Essentials™, an exciting new solution providing insight into digital traffic coming from all types of devices on a global...
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ights/Blog/10-Things-You-Might-Not-Have-Known-about-Digital-Traffic-Worldwide
Top US Search Engines
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ights/Press-Releases/2007/11/Top-US-Search-Engines
comScore First to Offer MRC-Accredited Viewable GRP for Digital Display and Video
Today, comScore (NASDAQ: SCOR) announced that the Audience module of validated Campaign Essentials™ 2.0 (vCE® 2.0) – which includes its reporting of digital campaign age, gender, and behavior-based ethnicity demographics, and the resulting reach, frequency...
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ights/Press-Releases/2016/4/comScore-First-to-Offer-MRC-Accredited-Viewable-GRP-for-Digital-Display-and-Video
comScore and Facebook Partner to Deliver Clients Viewability Insights
comScore (NASDAQ: SCOR) announced today that the company is partnering with Facebook to report its viewability data directly in the Ad Validation module of validated Campaign Essentials™ (vCE®). The partnership includes viewability metrics for video and...
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ights/Press-Releases/2016/4/comScore-and-Facebook-Partner-to-Deliver-Clients-Viewability-Insights
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