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Golden Globes Oscars and More Reaching your Audience

With the Golden Globes and Emmy Awards shows behind us, awards show season is now in full swing. Check out these Comscore insights delving into the year-over-year engagement on both earned and owned social media, as well as performance on linear television...
99% - ights/Blog/Golden-Globes-Oscars-and-More-Reaching-your-Audience

Infografico Retrospectiva Insights 2023

Com 132.5 milhões de pessoas conectadas, a população digital brasileira, trouxe números de destaque: são 337 bilhões de minutos consumidos mensalmente em Social Media, 297% no aumento do consumo de Gambling desde 2019, 37 bilhões de consumo em minutos...
99% - ights/Infographics/Infografico-Retrospectiva-Insights-2023

La Cobertura Incremental que nos aportan las Redes Sociales - IAB & Comscore

Accede a la presentación del webinar de IAB España, “La Cobertura Incremental que nos aportan las Redes Sociales” donde tratamos la relevancia de las redes sociales en la medición digital y cómo su influencia crea la necesidad de incorporarlas en un mismo...
99% - ights/Presentations-and-Whitepapers/2024/La-Cobertura-Incremental-que-nos-aportan-las-Redes-Sociales

Insights AI Generativa: writing, editing, designing

Os softwares de Inteligência Artificial Generativa, que estão acessíveis para uso pelas pessoas em projetos pessoais e profissionais, atingiu diversos novos marcos em 2023, e modelos de aprendizagem profunda que geram imagens, texto, código e outros conteúdos...
99% - ights/Blog/Insights-AI-Generativa-writing-editing-designing

Its All About Audience Reach Across Screens

After a whirlwind week at CES with our clients, partners, and team, we came back more energized than ever to jump into 2024. The unifying theme at the event was a laser-focus on audiences: reaching them on the right platform, serving the best creative...
99% - ights/Blog/Its-All-About-Audience-Reach-Across-Screens

DEIBA


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Proximic by Comscore Releases Findings from 2024 State of Programmatic Report

Today, Proximic by Comscore released its second annual State of Programmatic Report for 2024. The report resulted from a survey of hundreds of publishers, advertisers, agencies and technology providers and examines how evolving technologies, consumer...
99% - ights/Press-Releases/2024/1/Proximic-by-Comscore-Releases-Findings-from-2024-State-of-Programmatic-Report

5 Surprising Audiences Watching the Big Game

The Big Game, while known for its in-game excitement, draws more than just the average football fan. From viewers only interested in the jaw-dropping halftime shows to those tuning in for a certain celebrity sighting, the event appeals to a wide audience.
99% - ights/Blog/5-Surprising-Audiences-Watching-the-Big-Game

Closed Loop Cross-Platform Audience Reach with Comscore

As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Google and Comscore share their latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising.
99% - ights/Presentations-and-Whitepapers/2024/Closed-Loop-Cross-Platform-Audience-Reach-with-Comscore

Closed Loop Cross-Platform Audience Reach with Comscore

CES is where the world's biggest brands do business and meet new partners, and the sharpest innovators hit the stage.
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