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comScore to Be Featured at Campaign Tech Chicago Conference

comScore today announced that it will be featured at the Campaign Tech Chicago digital campaign conference.
99% - ights/Press-Releases/2017/9/comScore-to-Be-Featured-at-Campaign-Tech-Chicago-Conference

State of the U.S. Online Retail Economy in Q3 2017

In this presentation, comScore SVP of Marketing & Insights Andrew Lipsman and comScore Head of Retail Client Insights Ryan Williams examine the recent trends in online retail through Q3 with an eye toward what it means for the 2017 holiday season.
99% - ights/Presentations-and-Whitepapers/2017/State-of-the-US-Online-Retail-Economy-in-Q3-2017

comScore to Participate in Upcoming Conferences

comScore today announced that it will participate in the upcoming conferences.
99% - ights/Press-Releases/2017/5/comScore-to-Participate-in-Upcoming-Conferences

Building the Perfect Beast: A 21st Century Approach to Multi-Screen Audience Measurement

The worlds of TV and digital media are converging as consumers flock to new platforms to watch more and more video content. As a result, agencies and advertisers have new opportunities to connect brand experiences across multiple screens.
99% - ights/Presentations-and-Whitepapers/2016/A-21st-Century-Approach-to-Multi-Screen-Audience-Measurement

Unlocking The Power of Programmatic

Invalid and non-human traffic have been plaguing advertisers and agencies for years, but until now the industry has not had the tools needed to solve this issue. Today, optimizing ad campaigns toward quality traffic typically falls to publishers to execute,...
99% - ights/Presentations-and-Whitepapers/2016/Unlocking-The-Power-of-Programmatic

UKOM Insights - UK Digital Market Overview March 2017

The UKOM Digital Marketing Overview shares insights into what the UK Population is doing online by providing a quarterly top-line snapshot of audience behaviour across devices. UKOM approved comScore data reported that over 50 million users accessed the...
99% - ights/Presentations-and-Whitepapers/2017/UKOM-Insights-UK-Digital-Market-Overview-March-2017

Medición multiplataforma en Chile

comScore, a leader in measuring the digital world, today announced the official launch of MMX Multi-Platform® in Chile, to know who, where and what people consume online de-duplicating the audiences that read them independently if they see it in a PC/Laptop,...
99% - ights/Presentations-and-Whitepapers/2016/Multi-Platform-Measurement-in-Chile

Winning in Online Gambling: Challenges and Opportunities

In this keynote address, comScore Senior Vice President, Asia Pacific, Joe Nguyen presented a wealth of data and insights on the rapidly changing digital landscape in Asia Pacific and globally, from a consumer as well as an advertising perspective. In...
99% - ights/Presentations-and-Whitepapers/2016/Winning-in-Online-Gambling-Challenges-and-Opportunities

Getting Your Head Around Ad Fraud, Ad Blocking and Viewability

Ad fraud, ad blocking and ad viewability are the latest topical issues that the digital industry is grappling with. Each market is responding and addressing these issues in their own way. What is the Australian market thinking about this? Are Australian...
99% - ights/Presentations-and-Whitepapers/2016/Getting-Your-Head-Around-Ad-Fraud-Ad-Blocking-and-Viewability

Understanding and Measuring Digital Consumer Behaviour Across Devices in Vietnam

In today’s fragmented digital landscape, it is critical to have a comprehensive view of consumers’ digital behaviour across devices. In this session, comScore’s Senior Vice President, Asia Pacific, Joe Nguyen, provided an overview of how agencies, advertisers...
99% - ights/Presentations-and-Whitepapers/2016/Understanding-and-Measuring-Digital-Consumer-Behaviour-Across-Devices-in-Vietnam