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Facebook Users in Argentina Spend 9 Hours a Month on Site

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on Internet usage in Argentina from its online audience measurement and media planning solution comScore Media Metrix. The study found that Microsoft Sites...
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Hispanic Consumers More Likely to Have Positive Association with Advertising than Non-Hispanics

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a study of U.S. Hispanic consumers, including insights into their online behavior and engagement with advertising. The study found that U.S. online Hispanic...
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Latin America’s Internet Population Grows 15 Percent in Past Year to 112 Million People

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest results from a study of the growth in the Internet audience in Latin America based on data from its comScore Media Metrix service. The study found that in...
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Colombia Internet Audience Increases 31 Percent in Past Year to Rank as Fastest-Growing Market in Latin America

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its latest study on Internet usage in Colombia. The report found that Colombia is the fastest-growing Internet market in Latin America, growing 31 percent...
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How comScore Activation Helps Marketers and Publishers

As new challenges emerge in the digital ad ecosystem, marketers and publishers may be wondering what effect the latest developments have on their advertising and packaging strategies. At comScore, we’ve received a lot of great questions from our clients...
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State of OTT

Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic’s effect on consumer...
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Why Digital Ad Growth Depends on the Link Between Pixels and People

I was lucky enough to join some of digital advertising’s best and brightest last week at the IAB’s Ad Ops Summit and comScore’s own Media Seller Roundtable, and those in attendance were treated to some valuable perspective about ad viewability and audience...
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The State of OTT

In our "State of OTT" presentation, James Muldrow highlights recent OTT consumption trends, the impact of COVID-19 and what is driving growth of streaming services.
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