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Best Practices for Combating Buy Down Behavior Webinar

Frank Findley and Diane Wilson review key findings from the recently released report, The Effects of the Recession on Brand Loyalty and “Buy Down” Behavior: 2011 Update. We also reveal how brands can take action to protect their loyal following and market...
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The Internet Giveth and the Internet Taketh Away

Ongoing technological advancements have allowed the Internet to expand and evolve in ways that few could have imagined, creating vast opportunities and benefits for both consumers and businesses. The Internet has also created a variety of challenges for...
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comScore Announces Date for Fourth Quarter and Full Year 2011 Financial Results

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced it will report its fourth quarter and full year 2011 financial results before U.S. financial markets open on Tuesday, February 14, 2012. In conjunction with this...
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Nielsen and comScore Settle Patent Disputes

Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and analytics around what consumers watch and buy, and comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the companies have settled their...
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comScore to Speak at the Credit Suisse 2011 Technology Conference

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Kenneth Tarpey, Chief Financial Officer, will present at the Credit Suisse 2011 Technology Conference in Scottsdale, Arizona.
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A Review of Online and Mobile Trends in Europe

Mike Read, managing director of comScore Europe, discusses the big changes that have occurred online over the past 15 years, showing how traffic volumes are no longer centred around the United States.
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Next-Generation Strategies for Advertising to Millennials

The Millennial generation’s massive size and strong purchasing power, estimated to be $170 billion per year, makes them a valuable segment of the population for marketers to target. But given some of the unique characteristics of this generation, having...
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Universal Search: a First Look at the Data

Earlier this year on this blog, I promised to share data about Universal Search. Below is the industry’s first look at the data, shown for the first time publicly at Search Engine Strategies NYC last week on the “Orion Panel” – an exciting session with...
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Entering the “promised” land of behavioral targeting

With behavioural targeting, the Internet is finally beginning to deliver on some of the promises made to advertisers more than a decade ago. Leading web companies are literally “buying into” behavioural targeting. In 2007, AOL spent around $200 million...
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