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Telecoms and Takeovers: Strategic Media Planning for Agencies

This session provides insight into strategic online display advertising, including case studies that highlight ways to gain intelligence on the display ad landscape and how to leverage that during media planning.
0% - ights/Presentations-and-Whitepapers/2011/Telecoms-and-Takeovers-Strategic-Media-Planning-for-Agencies

comScore Announces Collaboration with IXI

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced a collaboration with IXI, an Equifax company and a leader in delivering solutions based on anonymous, aggregated wealth and asset data, to integrate IXI financial segmentation...
0% - ights/Press-Releases/2010/9/comScore-Announces-Collaboration-with-IXI

comScore Launches Video Metrix 2 0 in the UK to Measure Evolving Online Video Landscape

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the UK launch of Video Metrix 2.0, the next generation of comScore’s industry leading online video measurement service. The new service offers several enhancements...
0% - ights/Press-Releases/2011/1/comScore-Launches-Video-Metrix-2-0-in-the-UK-to-Measure-Evolving-Online-Video-Landscape

comScore to Speak at the 13th Annual Needham Growth Conference

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Kenneth Tarpey, Chief Financial Officer, will present at the 13th Annual Needham Growth Conference in New York City. The presentation is scheduled to begin at...
0% - ights/Press-Releases/2011/1/comScore-to-Speak-at-the-13th-Annual-Needham-Growth-Conference

Battling Bots comScores Ongoing Efforts to Detect and Remove Non Human Traffic

Last year I wrote about the important challenge of staying one step ahead of invalid traffic in the audience measurement business. Today, I’m hoping to re-visit the subject and help further explain the impact of some forms of invalid, non-user initiated...
0% - ights/Blog/Battling-Bots-comScores-Ongoing-Efforts-to-Detect-and-Remove-Non-Human-Traffic

Real challenge for TV is audiences being split

Gian Fulgoni, comScore Executive Chairman, discusses digital ad spending and the threat to traditional television content.
0% - ights/Videos/Interview/Gian-Fulgoni-discuses-digital-ad-spending-and-the-threat-to-traditional-television-content

comScore Local: StationView Essentials Refresher Webinar

comScore now provides a virtual classroom for all clients, that will provide basics and advanced training for the StationView Essentials system.
0% - ights/Events-and-Webinars/Course/StationView-Essentials-Refresher-Webinar

comScore Subscriber Analytix Awarded the Pipelines 2014 COMET Innovation Award for Big Data Analytics

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced that its comScore Subscriber Analytix™ product was awarded the 2014 Pipeline COMET Innovation Award for Big Data & Analytics.
0% - ights/Press-Releases/2014/6/comScore-Subscriber-Analytix-Awarded-the-Pipelines-2014-COMET-Innovation-Award-for-Big-Data-Analytics

comScore Digital Analytix Announces Partnership with Lotame

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, has announced a partnership with Lotame, the world’s leading independent data management platform (DMP), that will allow advertisers and publishers to engage with customers and...
0% - ights/Press-Releases/2014/12/comScore-Digital-Analytix-Announces-Partnership-with-Lotame

What is Big Data and why is it important?

What is Big Data and why is it important?
0% - ights/Presentations-and-Whitepapers/2014/What-is-Big-Data-and-why-is-it-important