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Bridging the Divide Between TV and Digital

As part of our series on the Top 10 Burning Issues in Local Television, today’s blog discusses Comscore’s endeavors to bridge the divide between TV and digital.
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Local TV Burning Issues Impact of Changes in Measurement Methodologies

When it comes to the evolution of local TV measurement, it can’t be denied that the times are changing. Local television is no longer just linear, but it also reaches across platforms. As a result of this transformation, networks and station groups are...
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Activation

Activate campaigns and package inventory by turning granular audiences and contextual data into actionable targets.
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The Reports of My Death Have Been Greatly Exaggerated

Over the past few years, the non-luxury sedan market has faded into oblivion as new vehicle shoppers focus on SUVs. We took a look at Comscore new vehicle data, to showcase why this market will survive and buyers overall preferences when it comes to smaller...
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Media Industry Shift to Impression-Based Evaluation

As part of our series on the Top 10 Burning Issues in Local Television, today’s blog discusses the media industry shift to impression-based evaluation.
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Video-on-Demand Transaction Measurement

Seize the potential of video on demand with census-level measurement
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Circuit Management System

Efficiently monitor and manage multiple theatres anywhere, anytime, across devices
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Comscore Announces New Partnership with Block Communications Across their Full Station Group

Comscore (Nasdaq: SCOR), a trusted currency for planning, transacting and evaluating media across platforms, today announced a longterm agreement to provide Block Communications, INC. with measurement services for their television stations in Louisville,...
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