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El nuevo mas alla en medicion digital
El pasado día 16 de abril de 2024 el equipo de Comscore España acudimos a la cita de Conectados, el evento más tecnológico de Marketing Directo que reúne a destacados profesionales del marketing. Un encuentro en el que compartimos las tendencias, avances...
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ights/Blog/El-nuevo-mas-alla-en-medicion-digital
Connected TV: La nueva era en la publicidad digital
Descargue la presentación de nuestro webinar "Connected TV: La nueva era en la publicidad digital" una sesión junto a grandes líderes de la industria donde charlamos sobre los principales conceptos relacionados a CTV y Addressable TV, así como cuál es...
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ights/Presentations-and-Whitepapers/2021/Connected-TV-La-nueva-era-en-la-publicidad-digital
Marketing en el Mundo del Gaming en México
Comscore, en colaboración con el Consejo de Investigación de Medios, desvela los hallazgos de su primer estudio sobre Gaming Advertising en México y América Latina.
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ights/Presentations-and-Whitepapers/2024/Marketing-en-el-Mundo-del-Gaming-en-Mexico
Improving the Online Customer Shopping Experience
With so many factors affecting the pre- and post-purchase experience for online shoppers, it has never been more important for online retailers to understand what drives consumers to abandon their transactions, return items, and ultimately continue shopping...
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ights/Presentations-and-Whitepapers/2012/Improving-the-Online-Customer-Shopping-Experience
Crafting Gamer Audiences with Comscore’s Plan Metrix
Comscore digital insights help Maybelline understand their target audience with deeper psychographic targets.
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e-Studies/Crafting-Gamer-Audiences-with-Comscore-s-Plan-Metrix
Newspapers Magazines Most Likely Source of QR Code Scanning in the US
comScore recently released a first look at QR code usage from its comScore MobiLens service. The report found that more than 14 million Americans scanned a QR code on their mobile phone in June 2011, representing 6.2 percent of the entire mobile population...
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ights/Infographics/Newspapers-Magazines-Most-Likely-Source-of-QR-Code-Scanning-in-the-US
Comscore Reports TV Viewing Engagement for Week Ending March 7 2021
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending March 7, 2021.
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ights/Press-Releases/2021/3/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-March-7-2021
Comscore Reports TV Viewing Engagement for Week Ending February 7 2021
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending February 7, 2021.
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ights/Press-Releases/2021/2/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-February-7-2021
Year in Review 2022
From cross platform video, to advertising in gaming, and accelerating trends in digital retail, we broke down the actionable insights that pointed to shifts in audience behaviors and the pathways to thriving for brands and publishers.
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ights/Presentations-and-Whitepapers/2023/Year-in-Review-2022
Sneak Peak: 2010 US Digital Year in Review
In 2010, Facebook surpassed each of the top three largest web properties for share of time spent, capturing the #1 ranking in August 2010. Facebook now accounts for 12.3 percent of time spent online in the U.S., up from 7.2 percent a year ago.
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ights/Infographics/Sneak-Peak-2010-US-Digital-Year-in-Review
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