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UK Leads European Countries in Smartphone Adoption with 70% Growth in Past 12 Months

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the smartphone market in Europe showing that smartphone adoption in the EU5 (U.K., France, Germany, Spain, Italy) has grown 32 percent versus a year ago...
8% - ights/Press-Releases/2010/3/UK-Leads-European-Countries-in-Smartphone-Adoption-with-70-Growth-in-Past-12-Months

comScore Announces Introduction Online Video Measurement Service Asia

comScore today announced the launch of comScore Video Metrix in the Asia-Pacific marketplace. comScore’s industry-leading video measurement product is now available in Australia, China, Hong Kong, Japan, Malaysia and Singapore, in addition to the five...
8% - ights/Press-Releases/2010/4/comScore-Announces-Introduction-Online-Video-Measurement-Service-Asia

comScore Reports February 2010 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month period between November 2009 and February 2010....
8% - ights/Press-Releases/2010/4/comScore-Reports-February-2010-US-Mobile-Subscriber-Market-Share

Social Networking Across Asia-Pacific Markets

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its latest report on social networking activity in the Asia-Pacific region (excluding China) based on data from its World Metrix service. The study found that 50.8...
8% - ights/Press-Releases/2010/4/Social-Networking-Across-Asia-Pacific-Markets

comScore Releases February 2010 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released February 2010 data from the comScore Video Metrix service showing that more than 174 million U.S. Internet users watched online video during the month. Video viewers...
8% - ights/Press-Releases/2010/4/comScore-Releases-February-2010-US-Online-Video-Rankings

A Measurement Manifesto

"A Measurement Manifesto" presented by Josh Chasin at OMMA Metrics in San Francisco. In this metrics manifesto, we’ll take a brand advertiser-centric view of the measurement ecosystem and try to sort it all out. We measure everything we can… but are we...
8% - ights/Presentations-and-Whitepapers/2010/A-Measurement-Manifesto

comScore ARS Research Highlights Importance of Advertising Creative in Building Brand Sales

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from comScore ARS research indicating the importance of sound strategy and strong creative elements in driving effective campaign execution for TV and digital...
8% - ights/Press-Releases/2010/10/comScore-ARS-Research-Highlights-Importance-of-Advertising-Creative-in-Building-Brand-Sales

Social Networking Sites Reach a Higher Percentage of Women than Men Worldwide

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a global report on women’s online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user,...
8% - ights/Press-Releases/2010/7/Social-Networking-Sites-Reach-a-Higher-Percentage-of-Women-than-Men-Worldwide

The iPhone Reality in Europe: Low Overall Penetration, Enormous Impact


8% - ights/Press-Releases/2010/6/The-iPhone-Reality-in-Europe-Low-Overall-Penetration-Enormous-Impact

comScore Reports Top 20 Web Properties in Israel

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Israel based on the comScore Media Metrix audience measurement service. The data revealed that despite Israel’s modest market size...
8% - ights/Press-Releases/2010/6/comScore-Reports-Top-20-Web-Properties-in-Israel