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Comscore Releases Report, Women on the Web: How Women are Shaping the Internet
Reston, VA July 28, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a global report on women’s online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. Among its results, the report found that social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men. To download a copy of Women on the Web: How Women are Shaping the Internet, please visit: www.comscore.com/WomenOnTheWeb
“Understanding gender-specific differences in Web usage is valuable to any digital stakeholder looking to successfully reach and engage both women and men in the online environment,” said Linda Boland Abraham, Comscore chief marketing officer and executive vice president for global development. “We have seen that women across the globe share some similar usage patterns online, such as strong engagement with social networking sites, but it’s also important to understand gender differences on a regional, country and local level, where cultural differences are continually shaping online usage and content consumption.”
Women Spend 30 Percent More Time on Social Networking Sites Than Men
Globally, women demonstrate higher levels of engagement with social networking sites than men. Although women account for 47.9 percent of total unique visitors to the social networking category, they consume 57 percent of pages and account for nearly 57 percent of total minutes spent on these sites. Women spend significantly more time on social networking sites than men, with women averaging 5.5 hours per month compared to men’s 4 hours, demonstrating the strong engagement that women across the globe share with social sites.
Worldwide Social Networking Category Usage and Engagement by Females and MalesMay 2010Total Worldwide Audience, Age 15+ - Home & Work Locations*Source: Comscore MMX
% Composition Unique Visitors
% Composition Pages
% Composition Minutes
Average Hours per Visitor
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
Latin America and North America Display Strongest Social Networking Reach Among Women
Across each global region, Social Networking reached a higher percentage of women online than men. Social Networking’s reach among women is highest in Latin America where it reached 94.1 percent of females online, and in North America where it reached 91.0 percent of females. Europe saw 85.6 percent of its female online population visit a social networking site in May 2010, while in Asia Pacific, where parts of the region still face low broadband penetration and site restrictions, reported a 54.9-percent reach.
Social Networking Category Reach by Worldwide Region for Females and MalesMay 2010Total Audience, Age 15+ - Home & Work Locations*Source: Comscore MMX
Social Networking % Reach by Region
Additional findings from the report include:
To download a copy of Women on the Web: How Women are Shaping the Internet, please visit:
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Contact:Sarah RadwanickDirector, Regional Product MarketingComscore, Inc. +44 (0) 20 7099 firstname.lastname@example.org
Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.
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