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Comscore Announces New Agreement with Fort Myers Broadcasting Company

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a new agreement to provide Fort Myers Broadcasting Company with Comscore’s industry-leading local TV measurement currency across...
8% - ights/Press-Releases/2021/3/Comscore-Announces-New-Agreement-with-Fort-Myers-Broadcasting-Company

Comscore and TVB Announce Local and National Television Linear and Digital Measurement Renewal

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a renewal agreement to provide TVB, the trade association representing the interests of local television station owners and management...
8% - ights/Press-Releases/2021/3/Comscore-and-TVB-Announce-Local-and-National-Television-Linear-and-Digital-Measurement-Renewal

Comscore Signs New Agreement with Ovation for Video-On-Demand Audience Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Ovation, an American television network dedicated to celebrating and supporting all forms of art and culture,...
8% - ights/Press-Releases/2021/3/Comscore-Signs-New-Agreement-with-Ovation-for-Video-On-Demand-Audience-Measurement

Local Shopping Segmentation and Targeting

With Comscore Consumer Intelligence (CCI), understand what linear television and digital audiences are researching to buy, where they are shopping, and how they are interacting with media.
8% - ducts/Television/Local-Shopping-Segmentation-and-Targeting

Understanding the Importance of Virtual MVPDs

In this blog post, we will examine Comscore OTT Intelligence data, which provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles....
8% - ights/Blog/Understanding-the-Importance-of-Virtual-MVPDs

Comscore Chief Revenue Officer Carol Hinnant Honored in Cablefax Magazines Most Powerful Women Issue

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is proud to share that Chief Revenue Officer Carol Hinnant has been included in the 2021 edition of Cablefax Magazine’s Most Powerful Women.
8% - ights/Press-Releases/2021/12/Comscore-Chief-Revenue-Officer-Carol-Hinnant-Honored-in-Cablefax-Magazines-Most-Powerful-Women-Issue

Comscore Connected TV: Viewing Behaviour in the UK p3

In the third instalment of Comscore Connected TV: Viewing Behaviour in the UK, we look at how OTT viewers differ from the average TV viewer in terms of content preferences. We base our analysis on data from smart TVs, i.e. television sets with internet...
8% - ights/Blog/Comscore-Connected-TV-Viewing-Behaviour-in-the-UK-p3

Comscore Snapshots online footprint of the retail sector in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at the online footprint of the retail sector in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and...
8% - ights/Blog/Comscore-Snapshots-online-footprint-of-the-retail-sector-in-the-Asia-Pacific-region

Entravision Kicks Off 2022 with Addition of Comscore’s Census-Based Local Audience Measurement for Palm Springs Market

Comscore and Entravision Communications Corporation today jointly announced a new agreement for local audience measurement. Under the terms of the agreement, Entravision will use Comscore’s next-generation linear audience measurement service as its local...
8% - ights/Press-Releases/2022/1/Entravision-Kicks-Off-2022-with-Addition-of-Comscore-s-Census-Based-Local-Audience-Measurement-for-Palm-Springs-Market

As Smart Speakers Evolve So Do Consumers

Through the sound of our voice and the latest in smart speaker technology, we can now instantaneously automate tasks, content, shopping and more. Read our latest blog post, which leverages Comscore Plan Metrix Multi-Platform data to quantify smart speaker...
8% - ights/Blog/As-Smart-Speakers-Evolve-So-Do-Consumers