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KAZT Phoenix Selects Comscore for Local TV Measurement Currency

AZTV7 (KAZT-TV) today announced that it has signed an agreement with Comscore - a trusted partner for planning, transacting, and evaluating media -a to use Comscore’s local TV currency as the primary source to sell and post advertising buys.
8% - ights/Press-Releases/2022/12/KAZT-Phoenix-Selects-Comscore-for-Local-TV-Measurement-Currency

Comscore Releases Rankings for Digital and General News in Social Media

Comscore, Inc.(NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media, today released the top properties by audience size and engagement (average minutes per user),and General News social engagement (cross-platform actions) in...
8% - ights/Press-Releases/2022/12/Comscore-Releases-Rankings-for-Digital-and-General-News-in-Social-Media

2022 Year in Review Music Industry

Music is a big deal every year, but 2022 had some unique conditions that made it an especially interesting industry to watch.
8% - ights/Blog/2022-Year-in-Review-Music-Industry

Revving Up Your Social Revenue

In this Fireside Comscore’s Jason Clough, Senior Director of Partnerships and Insights and Geet Lulla, Vice President - Sales and Head - Asia Pacific unpacked all the actionable, cross-platform insights you need to create precise and cutting-edge branded...
8% - ights/Videos/Presentation/Revving-Up-Your-Social-Revenue

Measuring Social Engagement

How can brands truly embrace social and optimize their impact? A panel of experts that have incorporated Social Engagement into their core marketing strategy share their learnings on how they have created value around social media.
8% - ights/Videos/Presentation/Measuring-Social-Engagement

Measuring Video Consumption

Video is a format that has opened up the opportunity for creators to truly dive into new and innovative ideas and try new things. It truly is an entire new world of content. Our panel of industry experts will explain how they're taking advantage of this...
8% - ights/Videos/Presentation/Measuring-Video-Consumption

A Look At The Career of James Cameron

Check out the latest Comscore video and this time with 'Avatar - Way of Water' on the horizon, Comscore's Senior Media Analyst Paul Dergarabedian takes a look back at the career of James Cameron Stay tuned to the end where he recounts a college memory...
8% - ights/Videos/Box-Office-Bites/A-Look-At-The-Career-of-James-Cameron

CPG

Comscore enables CPG brands to better plan, transact and evaluate advertising across platforms to increase engagement and return on investment.
8% - ducts/CPG

TV Viewing Engagement for Week Ending January 10 2021

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 10, 2021.
8% - ights/Press-Releases/2021/1/TV-Viewing-Engagement-for-Week-Ending-January-10-2021

Comscore and Omnicom Announce Expanded Data Agreement

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a newly expanded data agreement with leading global marketing and corporate communications company Omnicom Group Inc. (NYSE: OMC)....
8% - ights/Press-Releases/2021/3/Comscore-and-Omnicom-Announce-Expanded-Data-Agreement