State of Digital Commerce
The social media ranking of the General News category shows more than 138 million actions cross-platform across Instagram, Facebook, YouTube, and Twitter
London, UK, December 13, 2022 - Comscore, Inc.(NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media, today released the top properties by audience size and engagement (average minutes per user),and General News social engagement (cross-platform actions) in the UK.
In terms of audience size by Total Unique Visitors, Google Sites leads the ranking followed by Microsoft Sites and Facebook. Reach Group is the first local publisher in the list with 43.5 million unique visitors followed by News UK Sites with 38.9 million and BBC Sites with 35.7 million.
Source: Comscore MMX® Multi-Platform, Desktop: 6+, Mobile: 18+, October 2022, UK
Based on the Average Minutes per Visitor, Google Sites also leads the ranking followed by Spotify and Facebook. BBC Sites leads the list of local publishers with 102.1 average minutes per visitor during October 2022.
Considering General News publishers in the UK the ranking based on engagement (actions cross-platform) is led by Ladbible (UK) with 63.0 million actions and an engaged audience of 53.6 million. The second place was for BBC News (UK) followed by Daily Mail with 15.6 and 6.9 million cross-platform actions in Instagram, Facebook, YouTube and Twitter.
Source: Shareablee Powered by Comscore, Publishing – Publications & Websites – General News Category, October 2022, Instagram, Facebook, YouTube & Twitter, UK
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About ComscoreComscore (Nasdaq: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
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