Comscore Releases Rankings for Digital and General News in Social Media for the UK

The social media ranking of the General News category shows more than 138 million actions cross-platform across Instagram, Facebook, YouTube, and Twitter

London, UK, December 13, 2022 - Comscore, Inc.(NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media, today released the top properties by audience size and engagement (average minutes per user),and General News social engagement (cross-platform actions) in the UK.

In terms of audience size by Total Unique Visitors, Google Sites leads the ranking followed by Microsoft Sites and Facebook. Reach Group is the first local publisher in the list with 43.5 million unique visitors followed by News UK Sites with 38.9 million and BBC Sites with 35.7 million. 

Top 25 Multi-Platform Properties in the United Kingdom, October 2022 Total Unique Visitors/Viewers (000)
Total Digital Population
1 Google Sites 56,705
2 Microsoft Sites 49,099
3 Facebook 47,748
4 Amazon Sites 47,219
5 Reach Group 43,475
6 News UK Sites 38,992
7 Yahoo 36,224
8 BBC Sites 35,727
9 Apple Inc. 31,709
10 eBay 31,393
11 Mail Online / Daily Mail 29,161
12 PayPal 27,762
13 Twitter 27,291
14 Hearst 26,511
15 Wikimedia Foundation Sites 26,353
16 Sky Sites 25,331
17 Mediavine 24,829
18 WWW.GOV.UK 24,532
19 NHS Sites 22,558
20 Freestar 22,378
21 The Guardian 22,236
22 Spotify 21,617
23 Bytedance Inc. 20,267
24 Red Ventures 20,218
25 Future Plc 19,754

Source: Comscore MMX® Multi-Platform, Desktop: 6+, Mobile: 18+, October 2022, UK

Based on the Average Minutes per Visitor, Google Sites also leads the ranking followed by Spotify and Facebook. BBC Sites leads the list of local publishers with 102.1 average minutes per visitor during October 2022. 

Top 25 Multi-Platform Properties in the United Kingdom, October 2022 Average Minutes per Visitor
Total Digital Population
1 Google Sites 1,208.4
2 Spotify 1,197.2
3 Facebook 689.8
4 Bytedance Inc. 387.6
5 ROBLOX.COM 365.6
6 Netflix Inc. 346.6
7 Samsung Group 250.6
8 Snapchat, Inc 203.5
9 Amazon Sites 139.4
10 Twitter 129.8
11 DISCORD.COM 120.8
12 Microsoft Sites 115.7
13 BBC Sites 102.1
14 Flutter Entertainment plc 100.5
15 Apple Inc. 96.1
16 Yahoo 92.1
17 eBay 89.9
18 The Walt Disney Company 78.2
19 Linkedin 68.3
20 Reddit 62.0
21 Reach Group 49.0
22 Auto Trader 46.5
23 Weather Company, The 44.1
24 Global Radio 41.8
25 Sky Sites 39.0

Source: Comscore MMX® Multi-Platform, Desktop: 6+, Mobile: 18+, October 2022, UK

Considering General News publishers in the UK the ranking based on engagement (actions cross-platform) is led by Ladbible (UK) with 63.0 million actions and an engaged audience of 53.6 million. The second place was for BBC News (UK) followed by Daily Mail with 15.6 and 6.9 million cross-platform actions in Instagram, Facebook, YouTube and Twitter. 

Top 25 Publishers in the United Kingdom per Engagement, October 2022 Actions (Cross Platform) Audience (Cross Platform)
1 Ladbible (UK) 63,048,240 53,611,634
2 BBC News (UK) 15,596,967 96,793,421
3 Daily Mail 6,944,493 20,888,600
4 BBC News - Bengali (UK) 4,478,256 16,744,378
5 The Guardian (UK) 4,137,705 24,605,721
6 BBC News Marathi 3,164,041 2,366,604
7 BBC News Gujarati 3,107,152 921,636
8 BBC Mundo 3,035,550 11,526,769
9 BBC News Pidgin 2,163,723 2,172,709
10 The Independent (UK) 2,117,059 13,605,798
11 Metro (UK) 1,990,767 2,966,864
12 BBC News Punjabi 1,970,205 1,817,139
13 BBC Yoruba 1,914,968 1,130,088
14 Daily Mirror (UK) 1,869,808 4,878,339
15 The Telegraph (UK) 1,580,102 8,969,078
16 Wales Online (UK) 1,522,155 1,121,159
17 Daily Express (UK) 1,521,152 2,499,877
18 BBC News Telugu 1,474,389 1,202,253
19 The Daily Star 1,438,405 2,025,147
20 The Sun (UK) 1,398,605 5,775,301
21 BBC News Afaan Oromoo 1,143,068 943,150
22 BBC Dari 1,039,186 1,030,996
23 Manchester Evening News (UK) 990,613 2,353,045
24 BBC Swahili (UK) 930,071 4,723,137
25 BBC World News 858,333 38,592,809

Source: Shareablee Powered by Comscore, Publishing – Publications & Websites – General News Category, October 2022, Instagram, Facebook, YouTube & Twitter, UK

With Shareablee powered by Comscore now, publishers can see not only their digital audience and engagement but their social interaction with their audiences to define better monetization strategies. If you want to learn more about how Comscore can help you improve your advertising, please contact us here.

If you want to review all the rankings we produce for the UK market every month, please visit this page.

About Comscore
Comscore (Nasdaq: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.

Comscore
Rodrigo Ceron
Senior Director, Global Marketing 
Comscore, Inc.
+52 (55) 6827-8330
worldpress@comscore.com

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