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Industry trends and Consumer Engagement Panel

Leading brands come together to discuss the latest trends in consumer engagement including upcoming changes that will impact them, like navigating the data landscape in a cookie-less world.
8% - ights/Videos/Presentation/Industry-trends-and-Consumer-Engagement-Panel

The Future of OTT Panel

The world of streaming has opened up the opportunity for creators to truly dive into new and innovative ideas and try new things. From increased diversity of casts and storylines to more "risky" plot devices to changes in the actual format of shows and...
8% - ights/Videos/Presentation/The-Future-of-OTT-Panel

TATA IPL 2022 Indias Super Bowl

Cricket is the national pastime in India, attracting millions of viewers to matches consequently increasing the traffic of streaming platforms. In a streaming market as competitive as India’s, the online IPL is able to open a lot of marketing opportunities...
8% - ights/Blog/TATA-IPL-2022-Indias-Super-Bowl

Horizon Media to Test Comscore Local TV Measurement Data as New Form of Currency

Comscore, Inc. today announced that Horizon Media is testing Comscore’s local TV measurement solution as a new form of currency for 2023 planning and buying.
8% - ights/Press-Releases/2022/6/Horizon-Media-to-Test-Comscore-Local-TV-Measurement-Data-as-New-Form-of-Currency

Highlights from the 2022 INTERACT Summit

It was our best line-up yet as our 5th annual INTERACT Summit went live this week to talk through what drives us as marketers, creators – and people - in social and digital. Our theme this year was “Finding our New Culture”, and this ran the gamut from...
8% - ights/Blog/Highlights-from-the-2022-INTERACT-Summit

Making Data Simple with Comscore Total Digital

For the first time, Comscore Total Digital gives marketers, agencies and publishers combined digital and social measurement in one intuitive interface. Take a look at some of the key visual insights that will simplify the way you work.
8% - ights/Blog/Making-Data-Simple-with-Comscore-Total-Digital

Which Brand Won Social Gold at Sochi

NBC Olympics dominated the social sphere over the course of the Sochi Games, outperforming brand pages with larger and more consistently engaged fan bases. Even compared to the NFL during the lead up to and day of the Super Bowl, NBC Olympics had a five...
8% - ights/Blog/Which-Brand-Won-Social-Gold-at-Sochi

Social Media Monetization for Local TV

In this webinar, we shared how local stations and media sellers can gain an unmatched understanding of consumer engagement and reach across social channels.
8% - ights/Presentations-and-Whitepapers/2022/Social-Media-Monetization-for-Local-TV

Meet the Global Team Fabrizio Angelini Shareablee lead Italy

Quite exciting! Introducing a new product in digital, in an almost-mature market is a real challenge. The Social Analytics tools sector is crowded but there is huge demand for clarity, professionalism and efficiency.
8% - ights/Blog/Meet-the-Global-Team-Fabrizio-Angelini-Shareablee-lead-Italy

Social Media Tune-Up: Best Practices in 2022

This presentation shares tips to help advertisers, brands, and media planners compete in an ever-changing social media landscape and gain a true view of audiences across social channels.
8% - ights/Presentations-and-Whitepapers/2022/Social-Media-Tune-Up-Best-Practices-in-2022