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Brand Innovators Sports Marketing Upfronts

Brand Innovators Sports Marketing Upfronts
8% - ights/Videos/Interview/Brand-Innovators-Sports-Marketing-Upfronts

INTERACT Summit EP. 2 Recap: Key Takeaways and Insights

The social playbooks, strategies, benchmarks brands, publishers and advertisers often rely on have been thrown out the window. Yet, what you missed if you didn’t make it to our INTERACT EP.2 event -- is a deep desire for the leading companies to chart...
8% - ights/Blog/INTERACT-Summit-EP.-2-Recap-Key-Takeaways-and-Insights

Unpredictable But Comprehensively Measurable The View of Social from Shareablee s Client Summit

The Calm the F@*! Down Index is apparently a tool which marketers working in social media quote to help clients understand that chaos is inherent to the ecosystem. Unpredictable, uncomfortable and intense moments will and do happen when running a campaign...
8% - ights/Blog/Unpredictable-But-Comprehensively-Measurable-The-View-of-Social-from-Shareablee-s-Client-Summit

What do people LIKE about the most disliked brands in the US?

Very few people LOVE their cable or satellite provider. Five of the top fifteen most disliked brands in America are satellite or cable companies. Yet, more than 10 million Americans LIKE them on Facebook.
8% - ights/Blog/What-do-people-LIKE-about-the-most-disliked-brands-in-the-US

Retailers Battle It Out on Social for Black Friday Supremacy

With only four days left until the single biggest shopping day of the year, it is almost impossible to avoid Black Friday ads on any medium, including social media. There are literally thousands of tweets, posts and ads compelling us to “Save Early!”,...
8% - ights/Blog/Retailers-Battle-It-Out-on-Social-for-Black-Friday-Supremacy

See Which Ads Won The Battle for Super Bowl Buzz

The Super Bowl is not only one of the biggest sporting events each year in the U.S. but is also one of the largest television events. The previous three Super Bowls had over 100 million viewers each !
8% - ights/Blog/See-Which-Ads-Won-The-Battle-for-Super-Bowl-Buzz

The Data Personality Scale

At the opening of the INTERACT summit earlier this month I posed the question, "What is your Data Personality?” Does the thought of data make you giddy... with excitement, or nausea? Do you long for hours alone with your music and your spreadsheets -...
8% - ights/Blog/The-Data-Personality-Scale

Bleacher Report Captures the Social Scene During March Madness With 155 Million Engagements

Bleacher Report owned the social conversation surrounding March Madness, finishing the month No. 1 in overall engagements with 155 million, according to CrowdTangle and Sprinklr.
8% - ights/Blog/Bleacher-Report-Captures-the-Social-Scene-During-March-Madness-With-155-Million-Engagements

Never Underestimate the Influencer Impact

Lauren Zupkus of CBS Interactive, who directs TV Guide's social media, was just in our office last week, and I caught a little of her conversation with Tania. "What do you think most marketers on social need to learn to do differently?" Tania asked. "How...
8% - ights/Blog/Never-Underestimate-the-Influencer-Impact

WAVE Sports Reaches 1 Billion Views in March

Content published by WAVE Sports Media was seen more than one billion times in March, a new milestone for the 18-month old company that is fast-becoming the publisher to follow for young sports fans. WAVE reaches over 150M gen-z and millennial sports...
8% - ights/Blog/WAVE-Sports-Reaches-1-Billion-Views-in-March