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Nearly Half of EU5 Smartphone Users are Gamers

In the three month average ending February 2012, the number of EU5 smartphone users playing games at least once a month increased 55 percent over the past year to 46.4 million smartphone users (representing 42 percent of the EU5 audience). The UK proved...
8% - ights/Infographics/Nearly-Half-of-EU5-Smartphone-Users-are-Gamers

Do QR Codes Work Best in Magazines and Newspapers

Over 14.2 million smartphone users scanned a QR/Bar code, reaching 14.5 percent of the smartphone audience in EU5 (France, Germany, Italy, Spain and UK) during the three month average ending March 2012. More than half of the smartphone audience that scanned...
8% - ights/Infographics/Do-QR-Codes-Work-Best-in-Magazines-and-Newspapers

Nearly 1 in 5 U.S. Smartphone Owners Booked Travel on their Device in Past Three Months

During the three month period ending in February 2012, 51 percent of the smartphone audience accessed air and/or hotel content on their device, with 4 in every 5 mobile travelers accessing both air and hotel content. The most popular air travel-related...
8% - ights/Infographics/Nearly-1-in-5-U.S.-Smartphone-Owners-Booked-Travel-on-their-Device-in-Past-Three-Months

Android Accounts for Majority of Japan’s Smartphone Market

More than 19.3 million people in Japan owned smartphones during the three months ending in February 2012, up 28 percent versus November. Android’s share of the smartphone market reached 61.4 percent, while Apple ranked second with 34.2 percent of the...
8% - ights/Infographics/Android-Accounts-for-Majority-of-Japan-s-Smartphone-Market

Social Networks The Place to Advertise Consumer Goods

During February 2012, 27.5% of the 73.7 billion UK ad impressions were socially-published*. The category with the highest share of ads published on social networking sites was Consumer Goods with 40.1 percent of their total display ad impressions being...
8% - ights/Infographics/Social-Networks-The-Place-to-Advertise-Consumer-Goods

First Look at Internet Usage in Thailand Finds Google, Microsoft and Facebook Leading the Market

comScore released its inaugural report on Internet usage in Thailand with February 2012 data. The study found that Google Sites, which includes Google Search and other Google-owned entities such as YouTube.com, led as the top Internet property in Thailand...
8% - ights/Infographics/First-Look-at-Internet-Usage-in-Thailand-Finds-Google-Microsoft-and-Facebook-Leading-the-Market

In UK, Time Spent Reading Newspapers Online Vastly Varies by Household Income

In March 2012, 28.3 million UK unique visitors accessed newspaper sites online and spent an average of 38.0 minutes per visitor.
8% - ights/Infographics/In-UK-Time-Spent-Reading-Newspapers-Online-Vastly-Varies-by-Household-Income

Android Captures Majority Share of US Smartphone Market

More than 104 million people in the U.S. owned smartphones during the three months ending in February 2012, up 14 percent versus November.
8% - ights/Infographics/Android-Captures-Majority-Share-of-US-Smartphone-Market

Day 1 comScore at the Games

4.3 million people visited London2012.org globally in June 2012. The site had the highest penetration in the UK (6.2% reach) while Spain ranked first for engagement (12.2 minutes per user).
8% - ights/Infographics/Day-1-comScore-at-the-Games

7 Out of 10 Brits Surf Travel Sites

Nearly 106 million users accessed a travel site in the EU5 (France, Germany, Italy, Spain and the UK), reaching 57.7 percent of the internet audience in May 2012. The UK (69.4 percent reach) ranked as the top market for penetration of sites like Priceline.com...
8% - ights/Infographics/7-Out-of-10-Brits-Surf-Travel-Sites