Nearly 1 in 5 U.S. Smartphone Owners Booked Travel on their Device in Past Three Months
During the three month period ending in February 2012, 51 percent of the smartphone audience accessed air and/or hotel content on their device, with 4 in every 5 mobile travelers accessing both air and hotel content. The most popular air travel-related mobile activity was checking airfare prices, in which 26 percent of all smartphone users engaged. Smartphone users were nearly as likely to look up an airline phone number, flight schedules, and check a flights status, each of which was conducted by 25 percent of the audience.
While many of the most popular behaviors were consumers seeking information, they also engaged in transactional behavior. 21 percent of smartphone consumers checked in for a flight on their device, while 18 percent booked a flight on their smartphone and 10 percent cancelled a flight.