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NS Most Used Travel Site in the Netherlands

In April 2011, nearly 57 percent of the Dutch online audience visited a travel site, making it the fourth highest European market by penetration.
8% - ights/Infographics/NS-Most-Used-Travel-Site-in-the-Netherlands

Visitation to Top Cholesterol Drug Sites Influenced $196 Million in New Starts in 2010

In 2010, visitation to top cholesterol drug sites showed a significant positive influence in driving conversions, as $196 million in new patient starts were associated with lifts in brand awareness and favorability brought about by exposure to these branded...
8% - ights/Infographics/Visitation-to-Top-Cholesterol-Drug-Sites-Influenced-196-Million-in-New-Starts-in-2010

Antena 3 Preferred TV Site for Online Video Viewers in Spain

Spain’'s leading television channels RTVE, Antena3.com and Telecinco.es, are leading the online video market in April 2011. In the first 3 months of 2011, RTVE.es led the Entertainment TV category with well over 2 million unique viewers each month, but...
8% - ights/Infographics/Antena-3-Preferred-TV-Site-for-Online-Video-Viewers-in-Spain

Greater China Internet Usage Led by Web Portals and Entertainment Sites

In Greater China (defined as Mainland China, Taiwan and Hong Kong) Portals commanded the largest share of online minutes, accounting for 24.4% of total time in April, followed by the Entertainment, Search/Navigation, Social Networking and Retail site...
8% - ights/Infographics/Greater-China-Internet-Usage-Led-by-Web-Portals-and-Entertainment-Sites

Young European Women Spent Most Time on Social Networks

A demographic analysis of time spent on social networking sites in five leading European markets (France, Germany, Italy, Spain and United Kingdom) revealed that females spent significantly more time on social networks than males across all age groups,...
8% - ights/Infographics/Young-European-Women-Spent-Most-Time-on-Social-Networks

US Singapore and UK Have the Highest Share of Traffic from Non Computer Devices

Today, comScore launched Device Essentials - a service that provides an all-encompassing view of digital traffic from all web-enabled devices worldwide. The findings in the inaugural release provide the world's first glimpse into the share of traffic...
8% - ights/Infographics/US-Singapore-and-UK-Have-the-Highest-Share-of-Traffic-from-Non-Computer-Devices

Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011

The Wall Street Journal published this infographic featuring a comScore analysis of the breakdown of large and small advertisers for the top three advertising publishers in the U.S. – Facebook, Yahoo! Sites, and Microsoft Sites. In Q3 2011, Yahoo! and...
8% - ights/Infographics/location_13201

Consumers Comparison Shop Using a Variety of Channels

comScore recently released the results of a study on U.S. consumer buy down behavior in the aftermath of the most recent economic recession. One of the questions in the 2011 survey sought to find how technology is enabling shoppers’ price-seeking behavior....
8% - ights/Infographics/Consumers-Comparison-Shop-Using-a-Variety-of-Channels

96 Percent of Online Users in Peru Consume Entertainment Content

Peruvians displayed a strong attraction to Entertainment content with 96.4% of the country's online population visiting a site within the category in September 2011. YouTube.com led as the most-visited Entertainment site reaching 3.4 million visitors,...
8% - ights/Infographics/96-Percent-of-Online-Users-in-Peru-Consume-Entertainment-Content

Apple iOS Surpasses Symbian in Share of Mobile Phones and Connected Devices in Use in EU5

Across the EU5, 91.4 million mobile subscribers reported using smartphones in the 3 month average ending August 2011, up 46 percent from last year. Although Symbian continues to have the largest share of the smartphone market, its audience among all mobile...
8% - ights/Infographics/location_13189