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Behind the Scenes: A multi-platform perspective on Italy’s Digital Audience

Global trends such as the growth of mobile platforms have created new digital time, and distributed audiences across devices. Understanding nuances of each platform and important synergies between them are key to making the most of consumers’ shift to...
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Los mayores de 45 anos lideran el crecimiento del consumo de video desde dispositivos moviles

In the past 20 years, the proportion of non-US internet users measured by comScore has increased from 34% of the global desktop population to 89%, with EMEA now accounting for a third of this audience. This post draws on insights from the 2016 Global...
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Navigating Limited Ad Spaces During Key Events

While TV advertising sponsorship remains a key avenue for reaching engaged audiences during key events, Comscore’s advanced TV measurement tools help you identify alternative telecasts for your media plans when ad space is limited.
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What does Coinbases digital engagement mean for cryptocurrency

Despite a great start to 2021, to what degree will recent changes to the cryptocurrency market impact engagement with Coinbase?
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El espeluz-tacular impacto de Halloween en las redes sociales

In this brief infographic, we explore the global impact Halloween has had on social media so far. As excitement builds before the creepiest night of the year, we answer these questions…
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Fast Facts: Bhool Bhulaiyaa 3

Check out this quick infographic to learn about 'Bhool Bhulaiyaa 3' film's social buzz, the actors and film critics leading it, and the top post with the highest engagement.
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Diwali Dhamaka 2024 Lights Up Social Media

Check out the social buzz during Diwali 2024 with this quick infographic and see how the festival of lights shines across social media!
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New study finds that two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads “better” or “much better” than a standard...

The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens.
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New study finds that the IAB's Mobile Rising Star ad formats are more likely to drive interaction and engagement than standard mobile banners

The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens.
8% - ights/Infographics/New-study-finds-that-the-IAB-s-Mobile-Rising-Star-ad-formats-are-more-likely-to-drive-interaction-and-engagement-than-standard-mobile-banners