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Huffington Post Defies Expectations, Reaches New Heights Post-Election

In the run-up to the 2008 presidential election, mainstream America first became acquainted with Huffington Post (aka Huff Post), the popular news aggregator and commentary site. The site featured a swirl of real-time news and analysis that fed the addiction...
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comScore Introduces Innovation to Validate Online Campaign Delivery in the UK

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the UK launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE is an innovation that enables...
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ARS Findings for Retailers: Focus on Advertising Creative Can Yield Big Dividends

Hello, my name is Frank Findley and I’m the VP Research at ARSgroup, which just this past week was acquired by comScore. ARSgroup is a leading communications research agency specializing in the measurement of advertising persuasion for TV and multi-media...
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Chatroulette Takes the College Crowd by Storm

If you’ve been paying attention to the blogs over the past month, you’ve probably started noticing an increasing focus on (and maybe even an obsession with?) Chatroulette.
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A Day in Boston at the Internet Retailer Conference

Last week, I spoke at the fifth annual Internet Retailer Conference & Exhibition in Boston. In spite of the continued uncertainty of the economy and the retail market, the conference, which ended Thursday, attracted more than 5,000 attendees and 368 exhibitors....
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By the Numbers: Online Video Consumption in Asia

Across much of Asia and the world, online video consumption has become nearly synonymous with Web usage. Of the six markets in the Asia-Pacific region currently reported in comScore Video Metrix, nearly all see more than 80 percent of their online audiences...
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The Click and Affiliate Marketing

Yesterday, Fred Wilson posted some extremely interesting observations that relate to the problem of using clicks on referral links to measure attribution and assign credit to affiliates for referrals. Fred’s conclusion is that using clicks fails to give...
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Growing Number of Smartphone Users Bodes Well for Mobile Web

Many key developments in digital media stand poised to redefine the way we consume content across platforms in 2010. Among these will be the introduction of paid-for content, further blurring of traditional TV broadcasting and online video distribution,...
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2009: Another Strong Year for Facebook

Last week comScore released our December 2009 U.S. Media Metrix data, which means of course that we can now look back at 2009 and take stock of what happened in the digital world during the past year. We’re in the process of summarizing these key stories...
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Update on the Evolution of comScore Media Metrix 360

It’s been nearly seven months since comScore first announced the introduction of Media Metrix 360, our new panel-centric Unified Measurement of digital audiences. Our stated premise behind this initiative was to bring the digital media industry a solution...
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