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The Average Brazilian Internet User Receives 1800 Display Ads per Month

comScore today released the latest insights on the display advertising market in Brazil based on data from its comScore Ad Metrix service. The report showed that 130.6 billion display ads were delivered to the Brazilian online population in April, reaching...
10% - ights/Press-Releases/2013/6/The-Average-Brazilian-Internet-User-Receives-1800-Display-Ads-per-Month

New Pharma Digital Marketing Benchmarks Reveal Significant Increase in Effectiveness in Recent Years

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its seventh annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy...
10% - ights/Press-Releases/2013/6/New-Pharma-Digital-Marketing-Benchmarks-Reveal-Significant-Increase-in-Effectiveness-in-Recent-Years

comScore Reports May 2013 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending May 2013. Apple ranked as...
10% - ights/Press-Releases/2013/6/comScore-Reports-May-2013-US-Smartphone-Subscriber-Market-Share

Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publisher

comScore recently conducted an analysis of thousands of campaigns spanning a mix of global advertisers who ran their ads across a variety of publisher sites and ad networks/exchanges from of May 2012 through February 2013. The key finding was that 54%...
10% - ights/Blog/Viewability-Benchmarks-Show-Many-Ads-Are-Not-In-View-but-Rates-Vary-by-Publisher

comScore Reports March 2013 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending March 2013. Apple ranked...
10% - ights/Press-Releases/2013/5/comScore-Reports-March-2013-US-Smartphone-Subscriber-Market-Share

Online Video Consumption in India May 2013

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest comScore Video Metrix report showing that total online video consumption has doubled in the past two years to 3.7 billion videos per month. This dramatic...
10% - ights/Press-Releases/2013/5/Online-Video-Consumption-in-India-May-2013

Consumers Want Choices and Convenience When Shopping Online

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and UPS (NYSE: UPS) today released the second UPS Pulse of the Online Shopper™: A Customer Experience Study, a report analyzing e-commerce preferences including mobile trends, social...
10% - ights/Press-Releases/2013/6/Consumers-Want-Choices-and-Convenience-When-Shopping-Online

comScore Expands its Audience Measurement and Advertising Analytics Services in The Netherlands

comScore Plans to Introduce Media Metrix Multi-Platform and validated Campaign Essentials in The Netherlands, Confirming Its Commitment to Service the Dutch Market
10% - ights/Press-Releases/2013/6/comScore-Expands-its-Audience-Measurement-and-Advertising-Analytics-Services-in-The-Netherlands

comScore Reports April 2013 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending April 2013. Apple ranked...
10% - ights/Press-Releases/2013/6/comScore-Reports-April-2013-US-Smartphone-Subscriber-Market-Share

Making Measurement Make Sense

In collaboration with IAB Russia & IAB Global, Owen will present an overview of comScore’s advertising validation Charter Studies from across the globe. This session will introduce the services we provide to ensure the 3MS initiative is carried through...
10% - ights/Presentations-and-Whitepapers/2013/Making-Measurement-Make-Sense