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As Digital Ad Effectiveness Measurement Improves Are Branding Ad Dollars Ready to Follow

When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies, but it’s very easy to get caught up in the process when in the end all anyone wants to know is “did...
10% - ights/Blog/As-Digital-Ad-Effectiveness-Measurement-Improves-Are-Branding-Ad-Dollars-Ready-to-Follow

comScore Announces US Launch of Media Metrix Multi-Platform

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official U.S. launch of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix®, Mobile...
10% - ights/Press-Releases/2013/3/comScore-Announces-US-Launch-of-Media-Metrix-Multi-Platform

Spain Digital Future in Focus - OMExpo 2013

2012 was an important year for the devices´ diversification used for digital consumption, overall for the mobile devices.
10% - ights/Presentations-and-Whitepapers/2013/Spain-Digital-Future-in-Focus-OMExpo-2013

Key Trends That Are Shaping the Brazilian Digital Landscape

Last week comScore released the 2013 Brazil Digital Future in Focus report. The study features a comprehensive overview of the latest trends across the Brazilian digital landscape including key insights from many critical and evolving facets, as social...
10% - ights/Blog/Key-Trends-That-Are-Shaping-the-Brazilian-Digital-Landscape

comScore Media Metrix Ranks Top 50 US Web Properties for February 2013

As Valentine’s Day approached in February, millions flocked to Flowers, Gifts and Greetings sites to search for special gifts for their loved ones. Americans were drawn to Automotive Manufacturer sites during the month as Super Bowl commercials and national...
10% - ights/Press-Releases/2013/3/comScore-Media-Metrix-Ranks-Top-50-US-Web-Properties-for-February-2013

Multi-Platform Media Usage is Not a Zero Sum Game

Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up...
10% - ights/Blog/Multi-Platform-Media-Usage-is-Not-a-Zero-Sum-Game

The Multi-Platform World is Complex…How Do We Measure It?

In this presentation, comScore Vice President of Television and Cross-Media Solutions Joan Fitzgerald discusses the growing complexity of the multi-platform world and explains how comScore’s MMX MP measures this key digital activity.
10% - ights/Presentations-and-Whitepapers/2013/The-Multi-Platform-World-is-Complex-How-Do-We-Measure-It

ARF Audience Measurement 8.0: Changing How the World Sees Digital Advertising--One Year Later

One year after the engaging conversation at AM 7.0 about the rapidly evolving digital advertising ecosystem, questions still abound about the state of the market and its future. This presentation highlights how far advertising effectiveness measurement...
10% - ights/Presentations-and-Whitepapers/2013/ARF-Audience-Measurement-8.0-Changing-How-the-World-Sees-Digital-Advertising-One-Year-Later

EU5 Smartphone Penetration Reaches 55 Percent in October 2012

comScore today released data from the comScore MobiLens service, reporting key mobile trends across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) during the three month average period ending October 2012.
10% - ights/Press-Releases/2012/12/EU5-Smartphone-Penetration-Reaches-55-Percent-in-October-2012

In India Traffic to Business and Finance Web Sites Surged 45 Percent

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its June 2010 ranking of the top Business/Finance sites in India based on data from its comScore Media Metrix service. The study found that 19.7 million Internet users...
10% - ights/Press-Releases/2010/8/In-India-Traffic-to-Business-and-Finance-Web-Sites-Surged-45-Percent