Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
2012 was an important year for the devices´ diversification used for digital consumption, overall for the mobile devices. In addition, within a crisis environment for the advertising market, digital media are winning an special weight and it requires more measurement, raising the knowledge of what measurement is necessary. Comscore, recommended provider for the digital measurement in the Spanish market, faces this challenge in 2013 on the basis of learning outcomes and digital key milestones from 2012. At OMExpo, we talked about the most important things that had happened in 2012 and what we expected to happen in 2013.