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Credit Angst Still a Problem for Subprime Borrowers

As senior director in the financial services group at comScore, I’ve spent a lot of time in the past several months examining changes in consumers’ online banking and credit card behavior. Earlier this month my colleagues and I hosted a webinar entitled,...
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A Look Back at the Digital Year in Canada

Last week comScore released the Canada 2009 Digital Year in Review, a report covering the top trends that have shaped the Canadian digital media landscape in the past year, as well as a look ahead to what will be important to the industry throughout 2010....
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Summer Travel Search: Are We There Yet?

Summer travel is a daunting prospect. Everything is packed: the planes, the hotels, the roads, and your cars (especially those with kids). We have all witnessed epic meltdowns by fellow travelers and travel workers alike, the heat and the impatience...
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Who's Right?

One of the longest running debates in the digital world is over audience measurement methodologies. Despite the fact that advertisers and their agencies largely discount Web site server-based claims of the number of unique visitors in favor of panel-based...
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My Two Cents on the Online Video Conundrum

It’s occurred to me as of late that the online video conundrum – simply put, the fact that online video advertising growth is not tracking at the same rate as that of online video consumption – is in many ways self-inflicted. While there are several reasons...
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My View of the Future of Search

The digital world is evolving at a rapid rate, and search marketing is no exception. I was fortunate enough to be on a panel recently at Search Engine Strategies (SES) in San Jose titled: “The Future of Search: Where to Next?”, the purpose of which was...
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A Week in Brazil and a Day in Chicago

It’s been a busy time. Last week on Tuesday morning I landed at O’Hare at 6:00 am following a week in Brazil meeting with clients and speaking at Digital Age 2.0 - a terrific conference in Sao Paulo organized by Now!Digital Business. Thanks to United...
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AdXpose + comScore: A Gamechanger for Online Advertising Measurement

comScore is very excited to announce today that it has entered into a definitive agreement to acquire AdXpose, a leader in ad verification, optimization and brand safety. Consistent with comScore’s track record of leadership and innovation, the acquisition...
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One Million Trees and Counting

I’m proud to tell you that on Tuesday comScore announced that it will be sponsoring the planting of more than one million trees through its new initiative, comScore Trees for Knowledge. The trees will be planted in developing nations across the globe...
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comScore in Support of Web Analytics Association Code of Ethics

A couple weeks ago, the Web Analytics Association announced a new code of ethics for the web analytics community to promote adherence to protocols that safeguard the privacy of web users. The code outlines five guiding principles for web analytics professionals:...
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