Search for "anime inspirado en maquiavelo" returned 4673 matches

In Praise of Online Advertising

In my last Metrics Insider column, I wrote about the question of how advertising works. The column generated some great comments, and I got some very thoughtful responses via email; some of you even sent me papers on different components of ad effectiveness...
10% - ights/Blog/In-Praise-of-Online-Advertising

High Praise for comScore's Green Recruiting Efforts

As Vice President of Panel Development at comScore, I frequently get asked about how we are able to build such a large diverse global panel of more than 2 million Internet users, which serves as the foundation of all of our products and services, including...
10% - ights/Blog/High-Praise-for-comScore-s-Green-Recruiting-Efforts

Rethinking Business as Usual

Last week, I had the pleasure of speaking at the “Breakfast of Leaders”, a monthly CEO business forum, in Ashburn, Virginia. Terry Moraska, the forum’s founder, had invited me to speak to the forum and also graciously arranged for me to spend the night...
10% - ights/Blog/Rethinking-Business-as-Usual

As U.S. Consumers’ Economic Sentiment Improves Slightly, Inflation Rears its Ugly Head

As gas prices began their rapid climb in 2007 (and later as they caused a knock-on increase in food prices) this gradually reduced the amount of disposable income in consumers’ wallets - to a degree that caused a slowdown in e-commerce growth beginning...
10% - ights/Blog/As-U.S.-Consumers-Economic-Sentiment-Improves-Slightly-Inflation-Rears-its-Ugly-Head

Don’t Just Tell Me, Entertain Me! - Transmedia in Advertising

As we further explore the possibilities of cross media advertising, we are beginning to see that the value of “transmedia” as a strategy that can assist marketers in leveraging the unique benefits of multiple platforms and activate deep brand experiences...
10% - ights/Blog/Don-t-Just-Tell-Me-Entertain-Me!-Transmedia-in-Advertising

Digital Media in Canada: Looking Back at 2010 and Forward to 2011

2010 was a year of recovery, innovation and progress. For publishers, advertisers and agencies alike, the Canadian digital media industry was a rewarding place to be in 2010. With today’s release of the 2010 Canada Digital Year in Review, comScore provides...
10% - ights/Blog/Digital-Media-in-Canada-Looking-Back-at-2010-and-Forward-to-2011

Collegiate Entrepreneurs Association

Last Saturday morning (at 8:30 am!), I delivered a keynote presentation at the annual meeting of the Collegiate Entrepreneurs’ Association (CEO) in Chicago’s McCormick Place.
10% - ights/Blog/Collegiate-Entrepreneurs-Association

A Tipping Point for Online Coupons?

I’ve often wondered if and when the Internet would become a major distribution medium for cents-off coupons issued by CPG manufacturers. Sure, I realize that there are concerns about the possibility of fraud if hackers figured out some way to print millions...
10% - ights/Blog/A-Tipping-Point-for-Online-Coupons

Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling

The online video market has been predominantly characterized by two fundamentally different types of content: user generated content (UGC) and professionally-produced premium content. The former has incredible reach, but due to a variety of factors such...
10% - ights/Blog/Web-TV-Shows-Promise-But-Lack-of-Paid-Search-Strategy-is-Puzzling

Digital Advertising Develops Presidential Candidate Brands and Engages Voter Groups

Yesterday, comScore released a new report entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, which highlights the key elements of the U.S. Presidential campaigns’ digital strategies – such as online advertising,...
10% - ights/Blog/Digital-Advertising-Develops-Presidential-Candidate-Brands-and-Engages-Voter-Groups