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The coronavirus pandemic and future consumer demand


10% - ights/Blog/The-coronavirus-pandemic-and-future-consumer-demand

La evolucion de la nueva realidad

A partir de marzo 2020, las empresas requieren entender la "nueva realidad 2020" de sus consumidores para mantenerse vigentes dentro de sus elecciones de productos y servicios. Para la mayoría de las empresas, este proceso puede tomar tanto tiempo, que...
23% - ights/Blog/La-evolucion-de-la-nueva-realidad

COVID19 continua impactando en el consumo de medios digitales

La propagación del coronavirus continúa provocando cambios en el comportamiento de los consumidores y los datos más recientes de marzo de 2020 nos entregan insights sobre los cambios en las tendencias de consumo digital de diversas industrias en Chile....
24% - ights/Blog/COVID19-continua-impactando-en-el-consumo-de-medios-digitales

Comscore and Minute Media Announce Renewal for Expanded Digital Audience Measurement

Comscore and Minute Media, a leading global technology and digital publishing platform, today announced a broadened renewal for Minute Media’s use of Comscore’s granular digital audience measurement solutions.
10% - ights/Press-Releases/2020/5/Comscore-and-Minute-Media-Announce-Renewal-for-Expanded-Digital-Audience-Measurement

Comscore to Present State of OTT Webinar on Evolving Consumption and Usage Trends

As over-the-top (OTT) viewing continues to be a mainstream behavior in the United States, the OTT industry is evolving. That is why Comscore is excited to present its 2020 installment of the industry-leading State of OTT webinar series on June 18, 2020...
10% - ights/Press-Releases/2020/5/Comscore-to-Present-State-of-OTT-Webinar-on-Evolving-Consumption-and-Usage-Trends

Online News/Information Landscape in APAC

News/Information is one of the top categories accessed by digital audiences worldwide, ranking higher than other popular categories such as entertainment and retail. In March 2020, APAC had most of the global News/Information unique visitors, representing...
10% - ights/Presentations-and-Whitepapers/2020/Online-News-Information-Landscape-in-APAC

Una Mirada Profunda hacia el Comportamiento Online durante el mes de Marzo 2020 en Argentina

En reacción a la pandemia del coronavirus, los habitantes de todo el mundo han tenido que adaptarse a una nueva realidad donde la navegación online toma suma relevancia. El consumo de audiencia digital en Argentina tuvo cambios significativos en la manera...
24% - ights/Blog/Una-Mirada-Profunda-hacia-el-Comportamiento-Online-durante-el-mes-de-Marzo-2020-en-Argentina

90 por cento dos acessos bancarios sao feitos por celular no Brasil

As pessoas buscam cada vez mais praticidade, todo tempo é precioso. Por esse motivo, transações financeiras e bancos online são cada vez mais importante no dia a dia dos brasileiros. Segundo a pesquisa realizada recentemente pela Comscore, mostra as principais...
10% - ights/Blog/90-por-cento-dos-acessos-bancarios-sao-feitos-por-celular-no-Brasil

Television and Video Advertising Measurement-the Next Generation

Comscore launched a new partnership with LiveRamp to combine our companies’ collective television and video intelligence to develop new and innovative privacy-focused services across the advertising ecosystem.
10% - ights/Blog/Television-and-Video-Advertising-Measurement-the-Next-Generation

How COVID-19 has continued to impact Digital Media Consumption in APAC March 2020

The exponential spread of COVID-19 has continued to generate unrivalled disruption and triggered changes in consumers’ behaviour. In this follow-up to our previous blog post, the APAC Client Insights team analysed the most recent data (March 2020) and...
10% - ights/Blog/How-COVID-19-has-continued-to-impact-Digital-Media-Consumption-in-APAC-March-2020