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Comscore to Participate at Needham Technology and Media Conference

Comscore today announced it will participate at the 15th Annual Needham Technology & Media Conference on May 19th, 2020.
10% - ights/Press-Releases/2020/5/Comscore-to-Participate-at-Needham-Technology-and-Media-Conference

Notable Rise in Desktop and Console Gaming

As Americans continue to seek entertainment while complying with pandemic public health safety measures, new research from Comscore shows gaming audiences are engaging more through desktop and console platforms than others.
10% - ights/Press-Releases/2020/5/Notable-Rise-in-Desktop-and-Console-Gaming

Gamers engaging differently across platforms and games during COVID-19 pandemic

In this post, we dive into how gaming audiences have changed the ways they engage with desktop, console, and mobile platforms during the coronavirus pandemic.
10% - ights/Blog/Gamers-engaging-differently-across-platforms-and-games-during-COVID-19-pandemic

Coffee with Comscore: COVID-19 and its impact on Digital Media Consumption in India

In this Coffee with Comscore webinar, we shared industry-specific insights on rapidly shifting media consumption trends across the digital landscape in India and offered perspective to help agencies and advertisers strategically reach their target consumers...
10% - ights/Presentations-and-Whitepapers/2020/Coffee-with-Comscore-COVID-19-and-its-impact-on-Digital-Media-Consumption-in-India

Comscore Reports First Quarter 2020 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2020.
10% - ights/Press-Releases/2020/5/Comscore-Reports-First-Quarter-2020-Results

I consumatori scoprono un nuovo interesse per progetti di fai da te e lavori per la casa durante il lockdown

As consumers across Europe adapt to the coronavirus pandemic, Comscore data has shown that many of those confined to home have decided to tackle home improvement projects they may have been putting off. With a combination of bank holidays and the desire...
10% - ights/Blog/Consumers-Turning-to-Home-Improvement-Projects-During-Lockdown

Automaker Responses to COVID-19

As much of the country continued to practice social distancing during the third week of April 2020, automotive shopping demand continued to track below 2019 levels. But as the demand decline appeared to level off in April, automakers and their dealer...
10% - ights/Blog/Automaker-Responses-to-COVID-19

CTV Advertising: What Every Advertiser Needs to Know to Stay Ahead

In today’s quickly changing media landscape, the impact of shifting CTV, OTT, TV and VOD viewership is changing how brands need to approach their advertising strategies. During this Coffee with Comscore webinar, we explored how this shift in consumer...
10% - ights/Presentations-and-Whitepapers/2020/CTV-Advertising-What-Every-Advertiser-Needs-to-Know-to-Stay-Ahead

La fluctuacion que ha tenido la actividad publicitaria despues del primer caso de coronavirus reportado en Mexico

Desde que se anunció el primer caso de coronavirus en México la actividad de los anuncios publicitarios ha tenido fluctuaciones diversas, principalmente derivadas de las estrategias que han tomado las industrias y anunciantes (desde aumentar el número...
24% - ights/Blog/La-fluctuacion-que-ha-tenido-la-actividad-publicitaria-despues-del-primer-caso-de-coronavirus-reportado-en-Mexico

Consumer Interest in Travel Categories Remains Significantly Lower

The latest insights from Comscore shows that consumers are seemingly still not ready to think about travel plans amid the ongoing COVID-19 pandemic. The continuing depressed visitation volume has also translated to a downward trend in consumer spending...
10% - ights/Press-Releases/2020/4/Consumer-Interest-in-Travel-Categories-Remains-Significantly-Lower