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Traditional media regains power and credibility during the Coronavirus pandemic

Desde hace 20 años que la industria de los medios de comunicación viene enfrentando el desafío de sobrevivir a la digitalización. La dificultad de trasladar el modelo de negocios de la publicidad tradicional al online, sumado a la enorme competencia surgida...
22% - ights/Blog/Traditional-media-regains-power-and-credibility-during-the-Coronavirus-pandemic

Consumption of social networks in Brazil during the Coronavirus pandemic

À medida que a crise mundial do Coronavírus cresce, os consumidores estão fazendo mudanças na maneira como interagem com o conteúdo nas redes sociais. Reunimos aqui algumas das mudanças na tendência de consumo e o impacto nas marcas presentes nas redes.
10% - ights/Blog/Consumption-of-social-networks-in-Brazil-during-the-Coronavirus-pandemic

Coronavirus Crisis is Dramatically Impacting Digital Media Consumption in Canada

A Canadian perspective on Comscore’s ongoing special investigation into how the COVID-19 pandemic is leading to significant audience and consumer behaviour changes across digital platforms.
10% - ights/Blog/Coronavirus-Crisis-is-Dramatically-Impacting-Digital-Media-Consumption-in-Canada

Coronavirus pandemic and online behavioural shifts

A top-level look at how the coronavirus pandemic is affecting online consumer behaviour in Europe.
10% - fts/Coronavirus-pandemic-and-online-behavioural-shifts

The Impact of COVID-19 on the Auto Industry

As the world continues to confront the Coronavirus pandemic, the auto industry is preparing for a disruption in its business, with manufacturers already announcing plant shutdowns.
10% - ights/Press-Releases/2020/3/The-Impact-of-COVID-19-on-the-Auto-Industry

Social Media Spotlight – India, Indonesia, Malaysia


10% - ights/Presentations-and-Whitepapers/2020/Social-Media-Spotlight-India-Indonesia-Malaysia

Coronavirus pandemic and online behavioural shifts

A top-level look at how the coronavirus pandemic is affecting online consumer behaviour in Europe.
10% - ights/Blog/Coronavirus-pandemic-and-online-behavioural-shifts

In Uncertain Times People Turn to Local News

It was just months ago that news of the novel coronavirus, COVID-19, came to light. While many national-centric news outlets warned that COVID-19 would eventually spread in America, that prediction has now become reality in our local communities. Although...
10% - ights/Blog/In-Uncertain-Times-People-Turn-to-Local-News

Comscore Launches Brand Suitability Protections for Coronavirus Content

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has launched an Epidemic brand safety segment aimed specifically at protecting brands from having their advertising appear...
10% - ights/Press-Releases/2020/3/Comscore-Launches-Brand-Suitability-Protections-for-Coronavirus-Content

Coronavirus Crisis is Dramatically Impacting Media Consumption

Comscore Research Reveals Coronavirus Crisis is Dramatically Impacting Media Consumption. First of an ongoing special investigation into how the COVID-19 pandemic is leading to significant audience and consumer behavior changes across platforms
10% - ights/Press-Releases/2020/3/Coronavirus-Crisis-is-Dramatically-Impacting-Media-Consumption