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Comcast Advertising and Comscore Expand Partnership

Enhanced partnership will allow Comscore clients to tap into the power of Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution.
10% - ights/Press-Releases/2024/8/Comcast-Advertising-and-Comscore-Expand-Partnership

2024 State of Gen Z and the Future of Advertising

In this report Comscore's cross-platform lens zooms in on the Gen Z audience with actionable insights across all screens, to help marketers gain new insights into this key consumer cohort and optimize ways to engage and convert them across social, digital,...
10% - ights/Presentations-and-Whitepapers/2024/2024-State-of-Gen-Z-and-the-Future-of-Advertising

Shifting Budgets To Increase Delivery In Underexposed Markets

CCR validates local delivery and highlights platform and partner incrementality
10% - e-Studies/Shifting-Budgets-To-Increase-Delivery-In-Underexposed-Markets

Driving Incremental Reach Through Targeted Advertisement Channels

Driving Incremental Reach Through Targeted Advertisement Channels
10% - e-Studies/Driving-Incremental-Reach-Through-Targeted-Advertisement-Channels

Comscore Introduces Comprehensive YouTube Audience Measurement Across All Digital Devices

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced comprehensive measurement of YouTube audiences across all digital devices in the US.
10% - ights/Press-Releases/2024/7/Comscore-Introduces-Comprehensive-YouTube-Audience-Measurement-Across-All-Digital-Devices

Transforming The Digital Landscape Through Gender Inclusive Audience Intelligence

In this presentation, ANA’s See Her and Comscore introduce an industry-first tool designed to revolutionize how marketers and agencies reach and engage consumers who champion gender equality.
10% - ights/Presentations-and-Whitepapers/2024/Gender-Inclusive-Audience-Intelligence

Unwrap Our 2024 Holiday Targeting Guide

Our programmatic targeting guide offers tailored audience recommendations for campaigns during the 2024 Holiday Season, including off-the-shelf and custom audience ideas.
10% - ights/Presentations-and-Whitepapers/2024/Unwrap-Our-2024-Holiday-Targeting-Guide

Paris 2024 Olympics The Evolution of Viewing Experiences and Audience Engagement

The long-anticipated Paris 2024 Olympic Games are kicking off today, and you may be setting your phone reminders for the Opening Ceremony at 1:30 p.m. ET—that’s 7:30 p.m. Paris time! Whether or not you’re lucky enough to get a midday break, it's evident...
10% - ights/Blog/Paris-2024-Olympics-The-Evolution-of-Viewing-Experiences-and-Audience-Engagement

A oportunidade para anunciantes e publishers diante da recente notícia sobre os cookies

As the AdTech ecosystem processes this week’s news from Google, that it has pulled back on its plans to deprecate third-party cookies from Chrome, I see major positives for an evolving industry. The Google announcement doesn't mean a return to January...
10% - ights/Blog/The-Opportunity-for-Advertisers-and-Publishers-in-Light-of-the-Recent-Cookies-News

El consumo de Connected TV en LATAM y Centroamérica

Comscore presenta con Canela Media los hallazgos más recientes sobre el consumo de Connected TV en la región
24% - ights/Presentations-and-Whitepapers/2024/El-consumo-de-Connected-TV-en-LATAM-y-Centroamerica