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Deinfluencing Unwrapped

When is influence not influence?
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Advanced Audiences: From football fans to healthy lifestyles

Targeting by demographics only is not enough when creating a digital campaign. Brands want to create segments based on interests and behaviours. In this analysis, you can find what are the most used food delivery apps by men between 18 and 24 years old...
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Comscore Reports Fourth Quarter and Full Year 2022 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the fourth quarter and full year ended December 31, 2022.
10% - ights/Press-Releases/2023/2/Comscore-Reports-Fourth-Quarter-and-Full-Year-2022-Results

Automotive Social Media Ranking by Engagement

Motorcycle and automotive manufacturers to news sites and car service centers span the top social properties in India in the Automotive category, which has a cross-platform audience on Facebook, Twitter, and Instagram of more than 150 million people who...
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The Big Game Beyond the Numbers

A fresh look at Super Bowl audiences, and their viewing behavior
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Sneak Peak State of Gaming 2023

Gaming has been a growing area of media for years; during the beginning of the pandemic we observed significant growth in the space as more gamers had time at home, and this past year was yet another big year for games and related content.
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#socialmedia and Digital News Publishers

Discover the driving forces behind growth for online publishers in India's digital news ecosystem! While digital news consumption has seen tremendous growth, publishing portals face challenges in becoming the primary source for news access.
10% - ights/Presentations-and-Whitepapers/2023/Social-Media-and-Digital-News-Publishers

2023 FIFA Womens World Cup 2023 on Social Media

On August 20th, the 2023 FIFA Women’s World Cup came to a thrilling conclusion. This year’s tournament set new standards versus previous years’, while packed stadiums and a surge in digital presence on social media platforms indicate a booming interest...
10% - ights/Blog/2023-FIFA-Womens-World-Cup-2023-on-Social-Media

PreSeason Football Continues Success in Phoenix AZ

It was all about sports on broadcast networks in Phoenix, AZ this week.
10% - ights/Blog/PreSeason-Football-Continues-Success-in-Phoenix-AZ

Representation in media Taking a cue from BillionGirlSummer

Summer 2023 was recently branded as “#BillionGirlSummer” by NPR media, given major female artists are earning 10+ figures with their work at the same time as having a major impact on culture.
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