Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
It was all about sports on broadcast networks in Phoenix, AZ this week. NFL Preseason football on KPNX (ABC) earned the number one spot in our series ranking, drawing in an average live household rating of 13.5. However, the PGA Tour’s BMW Championship on KPHO (CBS) also performed well, earning the number two position with an average live household rating of 7.8. On the broadcast network ranking it was KTVK (Independent) that earned the number one position for the week, earning an average live household rating of 3.0.
On cable, FOX News Channel earned all five top series. Hannity took the number one position, earning an average live household rating of 2.0. This series-level success translated to our cable network ranking as well, with FOX News Channel placing in the top spot with an average live household rating of 1.3 for the week.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Day of Week
Live HH Rating
Average Audience (TVs)
NFL Preseason Football
PGAT BMW CHAMP-SU
Good Morning Arizona Sunday @ 8 AM
Good Morning Arizona Sunday @ 9 AM
Good Morning Arizona Saturday @ 8 AM
Note: Local broadcast series only; All syndicated programs & national news omitted Source: Comscore TV.Local TV® All Broadcast Networks, Preliminary Data, Phoenix, AZ Market, Week of Aug. 14-20, 2023, US.
FNC (Fox News Channel)
M, T, W, R, F
The Ingraham Angle
The Faulkner Focus
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Phoenix, AZ Market, Week of Aug. 14-20, 2023, US.
KTVK (Independent (Broadcast))
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Phoenix, AZ Market, Week of Aug. 14-20, 2023, US.
Average Audience (TVs)
FNC (FOX News Channel)
HGTV (HGTV: Home & Garden Television)
Interests & Habits:
College Football Fan
Residence: Owns Household
Household: No Children Present in Household
Source: Comscore TV, Preliminary Data, Aug. 14-20, 2023, US.
Total Actions (FB, TW, IG)
# of Posts
azfamily 3TV CBS 5
FOX 10 Phoenix
KPNX - 12News
Source: Comscore Social, PowerRankings, Aug. 14-20, 2023, US.*Disclaimer: Data Pulled 8/28/2023; All preliminary data should be used for directional purposes only
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