- August 30, 2023

Pre-Season Football Continues Success in Phoenix, AZ

Local TV Snapshot: Aug. 14-20, 2023

Caleb White
Caleb White
Associate Analyst, Content & Insights
Comscore

Market: Phoenix, AZ
Hours of TV Viewed: 82.4 Million
TV Households: 1,595,271
National Rank: #11

Overview:

It was all about sports on broadcast networks in Phoenix, AZ this week. NFL Preseason football on KPNX (ABC) earned the number one spot in our series ranking, drawing in an average live household rating of 13.5. However, the PGA Tour’s BMW Championship on KPHO (CBS) also performed well, earning the number two position with an average live household rating of 7.8. On the broadcast network ranking it was KTVK (Independent) that earned the number one position for the week, earning an average live household rating of 3.0.

On cable, FOX News Channel earned all five top series. Hannity took the number one position, earning an average live household rating of 2.0. This series-level success translated to our cable network ranking as well, with FOX News Channel placing in the top spot with an average live household rating of 1.3 for the week.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Series Detail

Series Performance

Rank

Series

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

NFL Preseason Football

KPNX (NBC)

S

13.5

215.5K

2

PGAT BMW CHAMP-SU

KPHO (CBS)

U

7.8

123.8K

3

Good Morning Arizona Sunday @ 8 AM

KTVK (Independent)

U

7.6

120.5K

4

Good Morning Arizona Sunday @ 9 AM

KTVK

U

7.5

119.5K

5

Good Morning Arizona Saturday @ 8 AM

KTVK

S

6.9

110.7K

Note: Local broadcast series only; All syndicated programs & national news omitted Source: Comscore TV.
Local TV® All Broadcast Networks, Preliminary Data, Phoenix, AZ Market, Week of Aug. 14-20, 2023, US.

Top Five Cable Series (by Rating)

Series Detail

Series Performance

Rank

Series

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

Hannity

FNC (Fox News Channel)

M, T, W, R, F

2.0

32.6K

2

Jesse Waters Primetime

FNC

M, T, W, R, F

2.0

31.6K

3

The Ingraham Angle

FNC

M, T, W, R, F

1.8

28.7K

4

Gutfeld!

FNC

M, T, W, R, F

1.8

28.2K

5

The Faulkner Focus

FNC

M, T, W, R, F

1.8

28.1K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Phoenix, AZ Market, Week of Aug. 14-20, 2023, US.

Top Five Broadcast Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

KTVK (Independent (Broadcast))

3.0

48.1K

2

KSAZ (FOX)

2.4

37.7K

3

KPHO (CBS)

2.1

34.1K

4

KNXV (ABC)

2.0

31.2K

5

KPNX (NBC)

2.0

31.2K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Phoenix, AZ Market, Week of Aug. 14-20, 2023, US.

Top Five Cable Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

1.3

20.4K

2

MSNBC

0.6

9.9K

3

CNN

0.6

9.7K

4

HGTV (HGTV: Home & Garden Television)

0.4

6.1K

5

ESPN

0.3

5.5K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Phoenix, AZ Market, Week of Aug. 14-20, 2023, US.

Network Persona Spotlight: WRC (NBC)

Demographics:

Interests & Habits:

Age: 50+

College Football Fan

Residence: Owns Household

Gold Enthusiast

Household: No Children Present in Household

High Graduate

Phoenix Local Market Snapshot

Source: Comscore TV, Preliminary Data, Aug. 14-20, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail

Telecast Performance

Rank

Network:

Total Actions (FB, TW, IG)

# of Posts

1

ABC15 Arizona

317.5K

389

2

azfamily 3TV CBS 5

211.8K

568

3

FOX 10 Phoenix

102.0K

682

4

KPNX - 12News

58.6K

364

5

AZTV

13.0K

38

Source: Comscore Social, PowerRankings, Aug. 14-20, 2023, US.
*Disclaimer: Data Pulled 8/28/2023; All preliminary data should be used for directional purposes only

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