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SiriusXM and Comscore Expand Agreement

SiriusXM and Comscore today announced an expanded agreement, bringing Comscore Predictive Audiences to clients across both AdsWizz and SXM Media.
10% - ights/Press-Releases/2022/7/SiriusXM-and-Comscore-Expand-Agreement

Comscore and IHS Markit Partner to Produce Cookie-free Audience Segments

Comscore is excited to announce that in partnership with IHS Markit, a world leader in critical information, analytics and solutions, it has released programmatic cookie-free audience targets for in-market auto shoppers that outperform their competitors’...
10% - ights/Press-Releases/2021/12/Comscore-and-IHS-Markit-Partner-to-Produce-Cookie-free-Audience-Segments

AIs Role in the Partnership of Data Creativity

The merging of data and creativity has long been a north star at Comscore. Now, with the help of artificial intelligence technology, the intersection of art and science is expanding to include new possibilities such as helping marketers shape or create...
10% - ights/Blog/AIs-Role-in-the-Partnership-of-Data-Creativity

Game On How to Unlock the Potential of Fall Sports Viewership

Picture this: The leaves are starting to change, the days are getting shorter and school is back in full swing. These telltale signs can only mean one thing. Fall has arrived.
10% - ights/Blog/Game-On-How-to-Unlock-the-Potential-of-Fall-Sports-Viewership

What is Advertising Addressability?

Our Programmatic Decoded blog series breaks down key topics in the programmatic advertising industry so you can stay in the know.
10% - ights/Blog/What-is-Advertising-Addressability

Why you need a hybrid targeting strategy

It’s no secret that the digital advertising industry is in the throes of an identity crisis (regarding user identification, that is).
10% - ights/Blog/Why-you-need-a-hybrid-targeting-strategy

How the Womens World Cup Scores Big

Once every four years the world’s best women’s soccer players battle it out to honor their countries and chase the title of world champion.
10% - ights/Blog/How-the-Womens-World-Cup-Scores-Big

Proximic by Comscore Announces 5000 Advertiser Milestone for ID free Predictive Audience Solution

Proximic by Comscore today announced new and expanded integrations with Adobe, Publica and Teads, helping to extend the reach of their industry-leading Predictive Audience segments, which are now serving more than 5,000 advertiser clients.
10% - ights/Press-Releases/2023/6/Proximic-by-Comscore-Announces-5000-Advertiser-Milestone-for-ID-free-Predictive-Audience-Solution

PubMatic Partners with Proximic by Comscore Giving Media Buyers Scalable ID-less Targeting Solutions

PubMatic and Proximic by Comscore announced the integration of Proximic by Comscore’s Predictive Audiences and Content Targeting solutions into the PubMatic platform.
10% - ights/Press-Releases/2023/3/PubMatic-Partners-with-Proximic-by-Comscore-Giving-Media-Buyers-Scalable-ID-less-Targeting-Solutions

Fall Segment Guide 2023

Discover the Fall Segment Guide, crafted to help inform your ad targeting strategy this autumn.
10% - ights/Presentations-and-Whitepapers/2023/Fall-Segment-Guide-2023