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Unlocking the future of Cross-Platform measurement

Advertising Week Europe 2024 has just finished, and what a great event it was! The spotlight was on the remarkable talents in our industry – congratulations to all the winners of the Future is Female Awards! The event also showcased innovative solutions...
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The future of cross-platform measurement

While consumers have accelerated their cross-platform behavior in the past 3 years, Comscore has been focused on solving the complexity of unified measurement to meet audiences where they are. Across planning, activating, measuring and learning, we have...
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ICC Cricket World Cup 2023: A wish of a billion hearts

The beginning of October marked the start of the biggest cricket tournament of the year, the ICC Men’s Cricket World Cup 2023. This 10-nation tournament will be played to crown the new champion of the One Day International format of the game – the final...
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Video Streaming in India

Disney recently unveiled Disney+, its video streaming service, which will first be rolled out this year in the United States before being expanded internationally. In India, however, Disney is ahead of the game: it acquired Hotstar as part of the $71.3...
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Football Fans are in Mid Season Form in Minneapolis St Paul MN

It has been a hectic few weeks for the Minnesota Vikings, thanks to a season-ending injury for star quarterback Kirk Cousins, and a 6-5 record that places them in second in their division.
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Football Sees Another Week of Success in Albany Schenectady NY

Residents in the Albany-Schenectady, NY market followed the trend seen across the nation in recent weeks, as broadcast and cable series were dominated by NFL Football.
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Reach Frequency and Beyond

As this season’s NFL audiences have shown, they continue to fragment across screens.
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Quantifying Growth in Generative AI Queries with Comscore Measurement

Comscore today released the first results of its new search market collection and reporting of generative AI queries.
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2023 Year in Review UK Edition

Gain a comprehensive understanding of the trends of 2023 in the UK social media and digital landscapes and discover effective strategies for seamlessly integrating your digital and social media tactics in 2024.
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Generative AI Search

Like the introduction of Wi-Fi, there are a handful of transformative moments we can point to in recent decades that have marked abrupt shifts in consumer behavior.
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