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5 Surprising Audiences Watching the Big Game

The Big Game, while known for its in-game excitement, draws more than just the average football fan. From viewers only interested in the jaw-dropping halftime shows to those tuning in for a certain celebrity sighting, the event appeals to a wide audience.
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Political Targeting Solutions for 2024 Election Season

New First-to-Market Political Ad Exposure Segments Empower Political Marketers to Reach Custom Audiences with Local Level Precision
10% - ights/Press-Releases/2023/10/Political-Targeting-Solutions-for-2024-Election-Season

Branded Content Measurement

Comscore Branded Content™ Platform enables always-on monitoring and measurement of in-content branded exposures across multiple platforms.
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Consumer Demand for Rich Rewards Rises

The credit card market is highly competitive, with issuers offering rich rewards for consumer spending on issuer branded cards. Previously, consumers flocked to cards that were simple – that provided good rewards on all spending.
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Comscore Unveils Key Insights in 2024 State of Gaming Report

Comscore (NASDAQ: SCOR), a global trusted partner for planning, transacting, and evaluating media across platforms, today released its "2024 State of Gaming" report. The in-depth analysis reveals significant trends and insights for advertisers, marketers,...
10% - ights/Press-Releases/2024/7/Comscore-Unveils-Key-Insights-in-2024-State-of-Gaming-Report

The Rise of Resale

It’s no secret that times are tough out there – it seems that everywhere we look (and go), all we hear (and see) is somehow related to the rising cost of living.
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Comscore Congressional District CTV Index

Optimize audience and voter reach this year with granular, Congressional District level video consumption insights, powered by Comscore’s cross-platform dataset at-scale.
10% - ights/Presentations-and-Whitepapers/2024/Comscore-Congressional-District-CTV-Index

Theater Management System

Comscore Cinema ACE™ (Auditorium Control Engine) is a theater management system (TMS) that helps drive productivity and efficiency across digital cinema operations.
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Online Brokerage Shopper Trends in 2024

It’s been a wild ride in the brokerage industry over the past few years, driven by chaotic trading behavior tied to meme stocks in early 2021 as well as persistent inflation and high interest rates.
10% - ights/Blog/Online-Brokerage-Shopper-Trends-in-2024

India’s Online Financial Landscape Report

The online financial landscape in India reaches 396 million unique visitors, and time spent on these entities has shot up by 237% in the last four years.
10% - ights/Presentations-and-Whitepapers/2024/Online-Financial-Landscape-Report-India