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Comscore Reports Third Quarter 2024 Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2024.
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ights/Press-Releases/2024/11/Comscore-Reports-Third-Quarter-2024-Results
Unpacking the Role of AI in Media Measurement
In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media and advertising ecosystem to look for applications of this remarkable...
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ights/Blog/Unpacking-the-Role-of-AI-in-Media-Measurement
Social Media Report, Australia 2024
Discover the drivers of social media engagement, explore top influencers, brand strategies, partnerships, and more. Additionally, gain valuable insights with social audience incrementality to improve marketing strategies and investment decisions.
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ights/Presentations-and-Whitepapers/2024/Social-Media-Report-Australia-2024
Social in Consumer Electronics: Beats by Dre
Beats by Dre is one of the most-engaged consumer electronics brand on social media. PMG, the brand’s digital agency, worked with Shareablee during the Straight Outta Somewhere social campaign, which earned the brand and agency a Shorty Award for Best...
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e-Studies/Social-in-Consumer-Electronics-Beats-by-Dre
Sizing global sports audiences through contextual insights
A major global sporting events committee leveraged Comscore’s innovative capabilities to combine contextual insights with total audience data to gain a deeper understanding of their audience and to support their sponsors with demonstrating the value of...
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e-Studies/Sizing-global-sports-audiences-through-contextual-insights
Comscore Predictive Audiences™ Drive Video Campaign Performance for IBM
Eightbar used Comscore’s privacy-forward contextual audiences to help a leading technology brand achieve the most efficient Cost-Per-Effective-Visit.
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e-Studies/Comscore-Predictive-Audiences-Drive-Video-Campaign-Performance-for-IBM
Comscore Social Impact Report
Comscore proves the impact of campaign hashtags & keywords by showcasing content share, efficiency, & sentiment across the social universe.
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e-Studies/Comscore-Social-Impact-Report-Understanding-the-Influence-of-a-Hashtag-Keyword
Making a Splash at Super Bowl LIII with Pepsi and bubly
What is the value of a Super Bowl ad for an emerging challenger brand? As an emerging challenger brand in the crowded seltzer category, bubly wanted to make a splash at Super Bowl LIII to drive impact across the purchasing funnel and win greater market...
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e-Studies/Making-a-Splash-at-Super-Bowl-LIII-with-Pepsi-and-bubly
Buying efficiently and effectively with InQuest Marketing
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e-Studies/Buying-efficiently-and-effectively-with-InQuest-Marketing
Maximizing the value of ad buys with Secret Weapon Media Agency
Secret Weapon Media Agency used Comscore insights to help their local RV dealership client reallocate budget to maximize value
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e-Studies/Maximizing-the-value-of-ad-buys-with-Secret-Weapon-Media-Agency
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