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15-24 Year Olds in the U.K. Encroach on their Elder’s Social Networking Space
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ights/Press-Releases/2009/8/15-24-Year-Olds-in-the-U.K.-Encroach-on-their-Elder-s-Social-Networking-Space
comScore Reports Continued Lack of Growth in U.S. Retail E-Commerce Sales
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q2 2009 retail e-commerce sales estimates, which showed that U.S. online retail spending totaled $30.2 billion, down 1 percent versus year ago. Q2 2009 represents...
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ights/Press-Releases/2009/8/comScore-Reports-Continued-Lack-of-Growth-in-U.S.-Retail-E-Commerce-Sales
comScore Appointed as Independent 3rd Party for Site Vetting by IAB
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ights/Press-Releases/2009/8/comScore-Appointed-as-Independent-3rd-Party-for-Site-Vetting-by-IAB
Government 2.0: Digital Measurement = Better Management
Early in my career, I had the distinct pleasure to work side by side with John Little, Institute Professor and the Chair of Management Science at the MIT Sloan School of Management. John is the quintessential quantitative marketer, and is widely considered...
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ights/Blog/Government-2.0-Digital-Measurement-Better-Management
comScore Case Study: Medline Plus - National Library of Medicine, NIH
MedlinePlus reached out to comScore for specialized reports on their website’s visitation metrics, user engagement, market sizing, and health categories and other therapeutic areas, as compared to private sector and other public sector organizations in...
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ights/Presentations-and-Whitepapers/2009/comScore-Case-Study-NIH
Going Beyond TV on the Web: Finding the Untapped Advertising Opportunities in Online Video
While brand name broadcasters may dominate advertisers’ plans, plenty of opportunity lies beyond “TV on the Web.” Examine creative new models for online video advertising that enable advertisers to create immersive entertainment that reaches consumers...
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ights/Presentations-and-Whitepapers/2009/Going-Beyond-TV-on-the-Web-Finding-the-Untapped-Advertising-Opportunities-in-Online-Video
How To Get Brand Advertisers To Spend More On The Web
It’s high time our industry provide large branding advertisers with metrics that prove that the web offers just as much—if not more—ROI as traditional media. That’s the best way to convince them that it’s OK to shift large portions of their ad spending...
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ights/Blog/How-To-Get-Brand-Advertisers-To-Spend-More-On-The-Web
As Print Newspapers Decline How Does Digital Fill the Void
You can’t help but read in the news today – ironically -- about the challenges facing the newspaper industry. In the course of the past few months, both the Rocky Mountain News and the Seattle Post-Intelligencer have ceased print news operations, with...
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ights/Blog/As-Print-Newspapers-Decline-How-Does-Digital-Fill-the-Void
comScore Reports Home vs. Work Online Buying Activity in the U.K.
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ights/Press-Releases/2009/7/comScore-Reports-Home-vs.-Work-Online-Buying-Activity-in-the-U.K
comScore Media Metrix 360 Mexico
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ights/Press-Releases/2009/7/comScore-Media-Metrix-360-Mexico
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