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2021 State of Gaming Webinar

View Comscore’s 2021 State of Gaming webinar to learn about the gaming landscape, actionable marketing ideas and consumer behaviors and attitudes across platforms. The 2021 State of Gaming webinar combines insights from Comscore’s new gaming survey, fielded...
10% - ights/Presentations-and-Whitepapers/2021/2021-State-of-Gaming-Webinar

State of Gaming Webinar

Comscore’s 2020 State of Gaming webinar helps advertisers and their agencies understand the behaviors, sentiment, attitudes, and preferences of today’s desktop, mobile, and console gaming audiences.
10% - ights/Presentations-and-Whitepapers/2020/State-of-Gaming-Webinar

Revolutionizing Alcohol Advertising for CTV with Proximic by Comscores LDA Solutions

Advertising in age-restricted industries like alcohol and gambling faces unique regulatory hurdles, complicating the scaling of ad targeting across different screens. Connected TV (CTV) has emerged as a vital platform in today’s advertising landscape...
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Facing Forward An Upfront Conversation on How Brands, Networks and Agencies are Planning for the Recovery Rebound

Comscore was joined by representatives from GroupM, Molson Coors, NBCU, The Hershey Company, The Weather Group and Unilever for a conversation on the unique challenges and opportunities brands, networks and agencies are facing during this year’s Upfront...
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Optimizing Outcomes Through Reaching Audiences Cross-Screen

The Cannes Lions Festival of Creativity showcased the rapid pace of the media and advertising industry in 2024. We’re at the peak of consumer consumption across all channels, formats, and devices, putting immense pressure on every ad dollar.
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Is your brand ready for a Paralympic summer

The Paris 2024 Paralympic Games run from August 28 to September 8 and Channel 4 Sport’s YouTube channel will broadcast every single televised moment of live sport from the Paris 2024 Paralympic Games through its in-house social agency 4Studio
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Celebrating Comscores 25th Anniversary

When Comscore was founded in 1999, our industry looked starkly different than it does today. The year we launched, there was no Retail Media or CTV, and none of us spent time managing multiple streaming subscriptions. Netflix's monthly subscription offering...
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A Travel Portal Renaissance

Travel is increasingly becoming a heated category for credit card issuers, as they vie for the Lifestyle Powerhouse crown with travel-savvy cardholders.
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BNPL Booms as Debt Costs Soar

Higher cost of debt and BNPL’s growing ubiquity drive consumers to embrace BNPL as a valuable option to overcome budget constraints​.
10% - ights/Blog/BNPL-Booms-as-Debt-Costs-Soar

Is Auto Loan Pre-Qualification an Answer to Engage Consumers Earlier?

With consumers feeling the pinch of increased credit use and continued high automobile rates (for example, the average rate for a new car loan with a 60-month term was 8.22% as of February 2024)- bank auto lenders have increasingly turned to pre-qualification...
10% - ights/Blog/Is-Auto-Loan-Pre-Qualification-an-Answer-to-Engage-Consumers-Earlier