State of Gaming Webinar
Comscore’s 2020 State of Gaming webinar helps advertisers and their agencies understand the behaviors, sentiment, attitudes, and preferences of today’s desktop, mobile, and console gaming audiences.
The "State of Gaming" webinar introduced insights from Comscore's 2020 State of Gaming Report, which draws from 2020 survey data and Comscore’s massive behavioral datasets to help advertisers and brands connect with today's gamers.
View the webinar presentation to understand:
- What the gamer segment looks like, and how this cohort allows valuable ways for advertisers and brands to connect with an engaged and evolving audience
- How recent changes in gamer behaviors and attitudes, as well as the impact of COVID-19, have altered the way that gamers engage
- The ways in which esports and livestreaming have opened up new doors for advertisers to leave an impression with gamers
What is Comscore's State of Gaming Report?
The 2020 State of Gaming Report expands upon topics from the webinar, and draws from in-depth 2020 survey data to provide insights on sentiment, attitudes, and preferences of gaming audiences. It combines these insights with context from Comscore’s massive behavioral datasets to help advertisers and their agencies find opportunities within the evolving gaming landscape.