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The Ugly Reality of Using Site Server Data for Media Planning

Kevin Mannion’s January 25 blog about engagement metrics on MediaPost’s Online Metrics Insider raises some interesting issues about online measurement, but fails to address the inability of site server data to provide any of the key people-based metrics...
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The Internet is a Gamechanger in the 2008 Presidential Race

Like many of you, I’ve been following the 2008 presidential primary season with great interest. And while the first non-incumbent election in decades has made the early races even more intriguing than usual, it’s especially exciting for me to see the...
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Recent Interview with Eric Enge

I was recently interviewed by Eric Enge at Stone Temple Consulting about the search industry. We cover a lot of issues focused around the evolution of search as a marketing vehicle.
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