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Spectrum Reach Built Trust in Campaign Reporting Utilizing Comscore TV Data

Baer’s Furniture, a high-end family-owned multi-location furniture chain, headquartered in Pompano Beach, FL, has advertised on TV for years but sought accurate reporting and data-driven targeting from Spectrum Reach due to distrust in traditional metrics....
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Regional Law Firm

Nexstar measured the performance for a regional law firm campaign using Comscore’s Cross-Platform Campaign Ratings solution. The campaign recorded 7.9M Unique Audiences, delivering a 44% reach in the Los Angeles Market, of which 670K were exclusively...
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Spectrum Reach Empowered Media and Business Planning Through Comscore TV Data

New Teeth Now, a high-end dental implant business in Tampa, FL, sought Spectrum Reach's local expertise to create a strong media strategy and inform their business strategy.
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Comscore Credit Card Servicing

Comscore Credit Card Servicing & Rewards Benchmarker helped a credit card issuers to gain competitive insights and identify opportunities to drive further engagement.
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Comscore assisted a financial brand

Comscore assisted a financial brand in identifying where its customers applied for other financial products and its defection rate
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Comscore supported a brand in launching a new product

Comscore supported a brand in launching a new product, helping create strategies to reach their target audience, identify core competitors, and set KPI targets
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Comscore assisted a financial brand

Comscore assisted a financial brand in identifying where its customers applied for other financial products and its defection rate
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The Influencer Effect: Powering Engagement

In this report, we share how content creators are driving engagement around the world, with key insights into influencer marketing in India in 2025.
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Privacy Policy

This Privacy Statement describes comScore’s privacy-related policies and practices as they relate to the collection and use of information gathered from visitors to comscore.com.
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RIPGRPs Evolving the Metrics That Move Us Forward

TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses and media plans followed predictable rhythms. But today, the ecosystem...
10% - ights/Blog/RIPGRPs-Evolving-the-Metrics-That-Move-Us-Forward