The Influencer Effect: Powering Engagement
- June 26, 2025

The Influencer Effect: Powering Engagement

Maite Azkuna
Maite Azkuna
Senior Analyst, Marketing Content & Insights
Comscore
Jéssica Simões
Jéssica Simões
Marketing
Comscore

In this report, we share how content creators are driving engagement around the world, with key insights into influencer marketing in India in 2025.

Download here

Inside you'll find:

  • The current influencer landscape
  • Keys to effective collaborations
  • The most important metrics
  • The impact of virtual (AI) influencers

For more information about how Comscore social media measurement, contact us.