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IPG Mediabrands to Leverage Comscore Local TV Data

Comscore, Inc. today announced an expanded partnership with MAGNA, the investment and intelligence company of IPG Mediabrands, in which the media buying organization will begin leveraging Comscore’s local television ratings data to inform TV buys across...
10% - ights/Press-Releases/2023/5/IPG-Mediabrands-to-Leverage-Comscore-Local-TV-Data

Shazam La furia de los Dioses y Cinepolis

La novedosa promoción de Cinépolis y la película ¡Shazam! La furia de los Dioses; la cadena de cines anunció que al gritar “Shazam” en la dulcería podrías agrandar tu combo hot dog de manera gratuita y muchos consumidores se sumaron a la tendencia. Comscore...
24% - ights/Infographics/Shazam-La-furia-de-los-Dioses-y-Cinepolis

Download Insights Social Coldplay e Lollapalooza

Os festivais recentes como o show da banda Coldplay e Lollapalooza tiveram enorme repercussão nas redes sociais, multiplicando as experiências através dos meios digitais. Foram mais de 5 milhões de ações com #Coldplay e 2 milhões com #Lollabr nas redes:...
10% - ights/Infographics/Download-Insights-Social-Coldplay-e-Lollapalooza

5 cosas que hemos aprendido sobre el Estudio de CTV en Mexico

Recientemente en el equipo de Comscore hemos tenido la oportunidad de participar en eventos de industria en los que con agrado escuchamos que los ponentes y participantes de paneles han retomado varios de los indicadores de este estudio para sustentar...
24% - ights/Blog/5-cosas-que-hemos-aprendido-sobre-el-Estudio-de-CTV-en-Mexico

State of Gaming Advertising EUA

¡Conoce las últimas tendencias de la publicidad en videojuegos! Comscore realizó una infografía de los principales hallazgos de su estudio State of Gaming 2023, realizado en Estados Unidos, que estará disponible próximamente también para América Latina.
24% - ights/Infographics/Gaming-Advertising-Insights-EE-UU-2023

NBA Playoffs Local News drive 27 increase in Viewing in Houston TX

Basketball and local news took over televisions in the Houston market during the week of April 17-23, 2023.
10% - ights/Blog/NBA-Playoffs-Local-News-drive-27-increase-in-Viewing-in-Houston-TX

Coachella 2023 Lineup stars partner brands influencers and fashion vibes on social media

Festival season kicked off as revelers from around the globe flocked to the small town of Indio, California for The Coachella Valley Music and Arts Festival 2023.
10% - ights/Blog/Coachella-2023-Lineup-stars-partner-brands-influencers-and-fashion-vibes-on-social-media

Have the signal loss challenges of the future already arrived

It feels like just yesterday Google announced their plan to phase out the third-party cookie and sent the entire advertising industry into a tailspin.
10% - ights/Blog/Have-the-signal-loss-challenges-of-the-future-already-arrived

Publicis - Comscore Trainings


10% - ights/Events-and-Webinars/Course/Publicis-Comscore-Trainings

Tendências Digitais 2023

Com uma população digital de 131,5 milhões de pessoas, o usuário brasileiro gasta, em média, 3h36 minutos por dia na internet. Categorias como Social Media e Serviços cresceram no consumo bem como o tempo gasto no dispositivo mobile, que teve incremento...
10% - ights/Presentations-and-Whitepapers/2023/Tendencias-Digitais-2023