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The Effects of the Recession on Brand Loyalty and “Buy Down”

comScore White Paper that analyzes the progressing trends in buy down behavior within CPG and other product categories since the recession first began in 2008. Key questions to be answered in this report include:
10% - ights/Presentations-and-Whitepapers/2011/The-Effects-of-the-Recession-on-Brand-Loyalty-and-Buy-Down-Behavior

comScore Releases Report, “The Effects of the Recession on Brand Loyalty and 'Buy Down' Behavior: 2011 Update”

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the report The Effects of the Recession on Brand Loyalty and “Buy Down” Behavior: 2011 Update. The report analyzes how the most recent U.S. recession has impacted consumer...
10% - ights/Press-Releases/2011/11/comScore-Releases-Report-The-Effects-of-the-Recession-on-Brand-Loyalty-and-Buy-Down-Behavior-2011-Update

Online Video Advertising 2012 and Beyond Webinar

During this session we review the online video advertising landscape, and how YouTube Partners can quantify their audiences to the advertisers and agencies that are poised to drive online video ad spend in the coming years.
10% - ights/Presentations-and-Whitepapers/2011/Online-Video-Advertising-2012-and-Beyond-Webinar

Social Networking Leads as Top Online Activity Globally

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the report It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed. The report analyzes the current state of social networking activity...
10% - ights/Press-Releases/2011/12/Social-Networking-Leads-as-Top-Online-Activity-Globally

Facebook Blasts into Top Position in Brazilian Social Networking Market

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data showing that Facebook assumed the top position in the Brazilian social networking market following a year of exceptional growth. In December 2011, Facebook.com...
10% - ights/Press-Releases/2012/1/Facebook-Blasts-into-Top-Position-in-Brazilian-Social-Networking-Market

Online Shopping Takes Off in India

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on visitation to the top Retail and Coupon sites in India based on data from its comScore Media Metrix service. The report found that nearly 60 percent of...
10% - ights/Press-Releases/2011/12/Online-Shopping-Takes-Off-in-India

Mobile Social Networking Audience Grew 44 Percent Over Past Year in EU5

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of mobile social media usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) from the comScore MobiLens...
10% - ights/Press-Releases/2011/11/Mobile-Social-Networking-Audience-Grew-44-Percent-Over-Past-Year-in-EU5

Turkey Has Third Most Engaged Online Audience in Europe

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of internet usage in Europe and Turkey, showing that of Europe’s 372 million unique visitors, Turkey accounts for 23.1 million unique visitors during August...
10% - ights/Press-Releases/2011/10/Turkey-Has-Third-Most-Engaged-Online-Audience-in-Europe

Non-Resident Visitation to Top Local Sites in India

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on visitation to local sites in India by online users from outside of the country. The report found that among the top local news destinations in India, most...
10% - ights/Press-Releases/2011/11/Non-Resident-Visitation-to-Top-Local-Sites-in-India

Next-Generation Strategies for Advertising to Millennials

The Millennial generation’s massive size and strong purchasing power, estimated to be $170 billion per year, makes them a valuable segment of the population for marketers to target. But given some of the unique characteristics of this generation, having...
10% - ights/Presentations-and-Whitepapers/2012/Next-Generation-Strategies-for-Advertising-to-Millennials