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comScore and Arbitron to Launch Groundbreaking Cross-Platform Media Measurement Initiative with ESPN as Charter Client and Collaborator

COLUMBIA, MD and RESTON, VA; September 13, 2012 – Arbitron Inc. (NYSE: ARB) and comScore (NASDAQ: SCOR) announced today an agreement to develop the first-ever five-platform measurement initiative that would provide an unparalleled view of changing consumption...
10% - ights/Press-Releases/2012/9/comScore-and-Arbitron-to-Launch-Groundbreaking-Cross-Platform-Media-Measurement-Initiative-with-ESPN-as-Charter-Client-and-Collaborator

Digital Analytix Monetization Allows Publishers to Create More Effective Viewability-Based Page Layouts and Advertising Packages

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the official launch of Digital Analytix® Monetization, a new module in the Digital Analytix platform that provides publishers with viewability and duration data for...
10% - ights/Press-Releases/2012/10/Digital-Analytix-Monetization-Allows-Publishers-to-Create-More-Effective-Viewability-Based-Page-Layouts-and-Advertising-Packages

From Data to Action – Best Practices for Validating and Optimizing Your Digital Campaigns

In this webinar, comScore Senior Industry Analyst Jason Patterson explores how you can use comScore's validated data to optimize and improve digital campaign results.
10% - ights/Presentations-and-Whitepapers/2012/From-Data-to-Action-Best-Practices-for-Validating-and-Optimizing-Your-Digital-Campaigns

comScore Reports August 2012 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2012. The study...
10% - ights/Press-Releases/2012/10/comScore-Reports-August-2012-US-Mobile-Subscriber-Market-Share

USATODAY.com Creates Better Viewing Experience and Value for Advertisers with comScore Validated Impression Measurement

Gannett Co., Inc. (NYSE: GCI) and comScore, Inc. (NASDAQ: SCOR) today announced an agreement to implement viewable impression measurement across ad campaigns appearing on the new USATODAY.com so that advertisers can quantify ads with the greatest ability...
10% - ights/Press-Releases/2012/10/USATODAY.com-Creates-Better-Viewing-Experience-and-Value-for-Advertisers-with-comScore-Validated-Impression-Measurement

Are You Watching What's On?

Today 89 million people in the U.S. will watch 1.2 billion videos online. Cross Platform consumers are are more than twice as likely than TV-only viewers to use Social Networking to discover new programs.
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In India, 1 in 4 Online Minutes are Spent on Social Networking Sites

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on the top online sites and activities in India from its comScore Media Metrix service. The report found that Google Sites ranked as the top destination in...
10% - ights/Press-Releases/2012/8/In-India-1-in-4-Online-Minutes-are-Spent-on-Social-Networking-Sites

Japan Smartphone Surge

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the Japan mobile phone industry during the three month average period ending June 2012. The study surveyed...
10% - ights/Press-Releases/2012/8/Japan-Smartphone-Surge

Olympic Frenzy Fuels Search Activity Throughout the Games

As Olympic history was being made in various events over the course of the 2012 Summer Olympics in London, the world followed in real-time through television screens, online video streams, sports and news site updates, and social media commentary.
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Why Groupon and LivingSocial are Flexing their M-Commerce Muscle

When Groupon announced its Q2 earnings last week, one of the most fascinating nuggets of info revealed by CEO Andrew Mason was the growing importance of mobile in driving transactions: “With nearly 1/3 of North American transactions in July originating...
10% - ights/Blog/Why-Groupon-and-LivingSocial-are-Flexing-their-M-Commerce-Muscle