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The Digital Battleground Obama vs. Romney

Advertising matters in politics. As much as we’d all like to believe that we vote based solely on our principles and a careful weighing of candidates’ policy positions, media and marketing messages cast enormous influence on the defining narratives of...
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Digital Scarcity Improves the Economics of Online Advertising

comScore today released our latest white paper, entitled The Economics of Online Advertising: How Viewable and Validated Impressions Create Digital Scarcity and Affect Publisher Economics. The purpose of this paper is to explore the economic factors currently...
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Magid Abraham talks about Facebook Inc.

comScore CEO Magid Abraham talks about Facebook Inc.'s initial public offering and the outlook for mobile advertising on the social-networking site.
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Mexicos Presidential Election Drives More than 3 Million People to Political Websites in June

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of visitation to political sites in Mexico leading up to the country’s July 1 presidential election. The report found that more than 3 million people visited...
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How Search is Helping Quora Break Through to the Mass Market

Every day we have questions that need answers, and almost always we turn to the web. The questions we ask and the answers we require can be pretty straight forward: we need to find an address, or a website that has the right pair of jeans for us, or a...
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comScore Releases June 2013 US Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in June with 66.7 percent of search queries conducted....
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UK Digital Market Overview July 2013


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Gian Fulgoni on comScore's “Viewability” Tool

Gian Fulgoni, co-founder and executive chairman of comScore Inc., on comScore's “Viewability” Tool.
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Microsoft Advertising to Use comScore vCE for Digital Ad Inventory Optimization

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that Microsoft advertising has selected validated Campaign Essentials (vCE) as a solution to help advertisers better understand where their campaigns...
10% - ights/Press-Releases/2013/7/Microsoft-Advertising-to-Use-comScore-vCE-for-Digital-Ad-Inventory-Optimization

comScore Releases June 2013 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 183 million Americans watched more than 44 billion online content videos in June, while the number of video...
10% - ights/Press-Releases/2013/7/comScore-Releases-June-2013-US-Online-Video-Rankings