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UK Digital Market Overview August 2013


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The UK Mobile Gaming Landscape

Mobile gaming in the UK continues to grow at a steady pace with little that separates it from social media in terms of audience reach. There are now over 20 million monthly mobile gamers, with 6 million playing games on their mobile on a daily basis....
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2009: The Epoch of Extended Web Content

Once upon a time, accessing content on the Web required the digital consumer to be tethered to their desktop computer, which was in turn attached to a phone line that enabled access to the Internet at blazing 56K speeds. The web-accessing Neanderthal...
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Why is Google's Market Share in Hitwise Data So Much Higher than in comScore's?

I occasionally get asked this question, and I usually answer that different methodologies may produce different estimates. But I know that doesn’t really get at the heart of the matter.
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Is Linkedin Becoming an Essential Resource for Job Seekers?

A couple weeks ago, Linkedin CEO Jeff Weiner offered an interesting viewpoint on some new ways of solving the current U.S. unemployment situation. Weiner argues that the current dislocation in the job market is not merely an unfortunate byproduct of the...
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Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

Search Engines are like mothers: they are built to understand you. With the most basic cues, they know if you are happy or sad, coming or going, getting ready for bed or just waking up. They didn’t start out this way, but Google Page Rank gave birth to...
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Let’s Talk iPhone

As the buzz surrounding the purported release of the next generation of iPhones escalated in recent weeks, comScore has been studying the potential impact of a new iPhone on the mobile industry at large. We’re pleased to report that comScore’s analysis...
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Oscar Efforts Successfully Court Younger Demographics Online

In yet another effort to court a younger demographic, Oscar producers picked 29-year-old Anne Hathaway and 33-year-old James Franco to host the famed awards show this year. It was an unusual choice not only because the two are not seasoned comedians—recent...
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Planning for the Future of Media Planning?

With so much attention in the digital display landscape currently focused on ad exchanges and RTB, there has been a great deal of speculation about what the future of media planning will look like. If you’ve read the media stories and listened to the...
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Will Rising Gas Prices Threaten Recent Gains in U.S. E-Commerce Spending?

We have seen evidence in recent years of the negative impact rising gas prices appear to have on e-commerce spending, which is mostly discretionary in nature. If we look at year-over-year retail e-commerce spending growth rates, we can see that the exceptionally...
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