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Los comportamientos online que impactan a la industria de viajes en España

En este informe analizamos los comportamientos online que impactan a la industria de viajes en España. Al hacerlo, identificamos oportunidades que los profesionales de marketing de la industria pueden aprovechar, así como patrones que merecen una investigación...
24% - ights/Presentations-and-Whitepapers/2022/Los-comportamientos-online-que-impactan-a-la-industria-de-viajes-en-Espana

Horizon Media to Test Comscore Local TV Measurement Data as New Form of Currency

Comscore, Inc. today announced that Horizon Media is testing Comscore’s local TV measurement solution as a new form of currency for 2023 planning and buying.
10% - ights/Press-Releases/2022/6/Horizon-Media-to-Test-Comscore-Local-TV-Measurement-Data-as-New-Form-of-Currency

How Comscore and YouTube Unlock the Power of CTV

Consumers are flocking to new ways of watching content and connected TV (CTV) is emerging as the new mainstream media providing richer and more diverse experiences. For advertisers, the opportunity to effectively reach and engage consumers in this dynamic...
10% - ights/Blog/How-Comscore-and-YouTube-Unlock-the-Power-of-CTV

TATA IPL 2022 Indias Super Bowl

Cricket is the national pastime in India, attracting millions of viewers to matches consequently increasing the traffic of streaming platforms. In a streaming market as competitive as India’s, the online IPL is able to open a lot of marketing opportunities...
10% - ights/Blog/TATA-IPL-2022-Indias-Super-Bowl

Comscore Adds CTV Measurement to Video Metrix Multi-Platform in India

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, for...
10% - ights/Press-Releases/2022/6/Comscore-Adds-CTV-Measurement-to-Video-Metrix-Multi-Platform-in-India

Industry trends and Consumer Engagement Panel

Leading brands come together to discuss the latest trends in consumer engagement including upcoming changes that will impact them, like navigating the data landscape in a cookie-less world.
10% - ights/Videos/Presentation/Industry-trends-and-Consumer-Engagement-Panel

Los sites de viajes que se recuperan despues de la caida del 2020

Con la llegada de la primavera del 2022, volvemos a saborear la normalidad. La Semana Santa ha supuesto el aperitivo de un verano en el que muchas personas parecen querer recuperar el tiempo perdido viajando.
24% - ights/Blog/Los-sites-de-viajes-que-se-recuperan-despues-de-la-caida-del-2020

The Future of OTT Panel

The world of streaming has opened up the opportunity for creators to truly dive into new and innovative ideas and try new things. From increased diversity of casts and storylines to more "risky" plot devices to changes in the actual format of shows and...
10% - ights/Videos/Presentation/The-Future-of-OTT-Panel

Highlights from the 2022 INTERACT Summit

It was our best line-up yet as our 5th annual INTERACT Summit went live this week to talk through what drives us as marketers, creators – and people - in social and digital. Our theme this year was “Finding our New Culture”, and this ran the gamut from...
10% - ights/Blog/Highlights-from-the-2022-INTERACT-Summit

Oportunidades post-pandemia: Nuevos estándares de consumo digital en México

En esta presentación enumeramos los principales cambios que se generaron en los hábitos de consumo digital en México e identificamos las tendencias emergentes que el ecosistema online presenta.
24% - ights/Presentations-and-Whitepapers/2022/Oportunidades-post-pandemia-Nuevos-estandares-de-consumo-digital-en-Mexico